| Objectives of the Programme : |
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| Learning Outcomes of the Programme : |
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| Upon successful completion of this programme, students will be able to : |
| OP-1 : | Define some basic marketing principles and concepts. Obtain some skills about transforming verbal marketing data to mathematical formulas and explaining these. |
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| OP-2 : | Obtain some skills about solving simple mathematical problems related to marketing and about constructing graphics and diagrams from data. |
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| OP-3 : | Do determination about firms' marketing environment and can do case analysis. Use simple models in order to make contact between firms and their environments with the view of marketing. |
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| OP-4 : | To define and to gather requisite data about marketing to solve problems that is defined completely, to denote to have access to requisite theoretic information, handcraft and ideational skill on practical applications. To be able to transfer definitively to workmate, superiors and person and groups which is gives service, design and applications concerning marketing. |
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| OP-5 : | To denote to learn independently in field concerning marketing and to be able to perform that had been learnt. To possess knowledge and awareness about social responsibility, professional ethics and social security rights in field. |
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| OP-6 : | To have the knowledge intermediate for foreign language in field. |
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| OP-7 : | To be able to perform the teoritical information about services marketing, direct marketing, international marketing in his/her occupation. To be knowledgeable about the customer behaviours and to determine long term relationship strategies. |
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| OP-8 : | To dominate the preperations and the applications of pre sale, sale and after sale. |
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| TQF/Programme Outcomes Matrix |
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