| Objectives of the Programme : |
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| The Department of Public Relations and Advertising aims to provide qualified personnel to the sector besides making scientific researches. As a discipline of communication, Public Relations and Advertising involves all kinds of communications between product, brand and its target market. Students of the program will have a vision of maintaining the communication through information channels for both commercial and non governmental organizations, developing communication strategies, positioning and maintaining organizational identity, giving consultancy services, planning and executing communication campaigns. Program also aims to provide necessary analytic tools to students in the process of understanding marketing communication process and brand management. |
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| Learning Outcomes of the Programme : |
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| Upon successful completion of this programme, students will be able to : |
| OP-1 : | Obtain knowledge and understanding of the role and application of other disciplines of social sciences related with the area on public relations and advertising.
Obtain knowledge and understanding of the role and application of other disciplines of social sciences related with the area on public relations and advertising. |
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| OP-2 : | Obtain knowledge and understanding of the public relations function and its use in managing the wider corporate communication with its public. |
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| OP-3 : | Obtain knowledge and understanding of the role, significance, and application of advertising in marketing communications. |
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| OP-4 : | Obtain knowledge and understanding of the major aspects of planning, implementing, and controlling of the marketing function. |
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| OP-5 : | Obtain knowledge and understanding of a range of qualitative and quantitative methods of research relevant to business organizations. |
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| OP-6 : | Critically analyze published material on marketing; discern, evaluate, and synthesize different theoretical views. |
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| OP-7 : | Think systemically, in the framework of an interdisciplinary and holistic approach. |
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| OP-8 : | Develop a more entrepreneurial managerial mindset. |
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| OP-9 : | Develop effective communication and interpersonal skills, using a variety of means. |
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| OP-10 : | Give short talks or presentations on a chosen marketing communication topic, using the appropriate visual aids. |
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| OP-11 : | Contribute constructively to discussions and "debates" concerning marketing communication issues. |
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| OP-12 : | Present material in a format appropriate to the assignment set (essay, case study, literature review, real-life project, dissertation etc.). |
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| OP-13 : | Work effectively in teams. |
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| OP-14 : | Cope with and solve complex marketing communication problems in a case study or real-life context, using appropriate concepts, theories, and techniques. |
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| OP-15 : | Develop appropriate IT skills that will make them computer-literate, capable of using information technology in practice, e.g. web and internet, intranets, spreadsheets, word processing, power-point presentations, electronic databases, etc. |
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| OP-16 : | Access a variety of relevant sources of information to conduct literature reviews. |
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| OP-17 : | Prepare academic dissertation projects. |
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| OP-18 : | Collect data from a variety of primary and secondary sources of information; process, analyze, interpret these data, draw appropriate conclusions, and present results in the form of a report. |
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| OP-19 : | Design and implement various research tools and techniques, like questionnaires, interviews, surveys, etc. |
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| TQF/Programme Outcomes Matrix |
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