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| HIR 104 | Public Relations - II | 3+0+0 | ECTS:4 | | Year / Semester | Spring Semester | | Level of Course | First Cycle | | Status | Compulsory | | Department | | | Prerequisites and co-requisites | None | | Mode of Delivery | Face to face | | Contact Hours | 14 weeks - 3 hours of lectures per week | | Lecturer | -- | | Co-Lecturer | None | | Language of instruction | Turkish | | Professional practise ( internship ) | None | | | | The aim of the course: | | Various applications in the public relations field such as financial public relations, institutional advertising, problem management, crisis management, prestige management are aimed to be discussed. |
| Learning Outcomes | CTPO | TOA | | Upon successful completion of the course, the students will be able to : | | | | LO - 1 : | summarise financial public relations.
| 1,2,6,7,8,13,16 | 1 | | LO - 2 : | discuss the applications of institutioal advertising and its historical development | 1,2,3,7,8,9,12,16 | 1 | | LO - 3 : | discuss problem management and crisis management. | 1,2,7,16 | 1 | | LO - 4 : | discuss organizational advertising. | 1,2,7,16 | 1 | | LO - 5 : | present before an audience the results and outcome of any exercise. | 1,2,7,16,17 | 1 | | CTPO : Contribution to programme outcomes, TOA :Type of assessment (1: written exam, 2: Oral exam, 3: Homework assignment, 4: Laboratory exercise/exam, 5: Seminar / presentation, 6: Term paper), LO : Learning Outcome | | |
| The notion of financial public relations and its improvement Institutional advertising and institutional advertising campaingns. Crisis management. Crisis management strategies. Social responsibility Problem management, Public relations and ethic. |
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| Course Syllabus | | Week | Subject | Related Notes / Files | | Week 1 | Financial public relations | | | Week 2 | Institutional advertising | | | Week 3 | Issue management | | | Week 4 | Crisis management | | | Week 5 | Reputation management | | | Week 6 | Lobbying | | | Week 7 | International public relations | | | Week 8 | International public relations continue | | | Week 9 | Mid-term exam | | | Week 10 | Marketing public relations | | | Week 11 | Sporsorship | | | Week 12 | Institutional identity | | | Week 13 | Social responsibility | | | Week 14 | Sosyal responsibility (devam) | | | Week 15 | Public relations and ethics | | | Week 16 | End-of-term exam | | | |
| 1 | Okay, A.ve Okay A. 2001; Halkla İlişkiler, Der Yayınları, İstanbul | | | |
| Method of Assessment | | Type of assessment | Week No | Date | Duration (hours) | Weight (%) | | Mid-term exam | 8 | | 2 | 50 | | End-of-term exam | 16 | | 2 | 50 | | |
| Student Work Load and its Distribution | | Type of work | Duration (hours pw) | No of weeks / Number of activity | Hours in total per term | | Yüz yüze eğitim | 3 | 14 | 42 | | Sınıf dışı çalışma | 2 | 14 | 28 | | Arasınav için hazırlık | 13 | 1 | 13 | | Arasınav | 2 | 1 | 2 | | Dönem sonu sınavı için hazırlık | 10 | 1 | 10 | | Dönem sonu sınavı | 2 | 1 | 2 | | Total work load | | | 97 |
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