|
|
| MTUR2011 | TOURISM MARKETING | 2+1+0 | ECTS:3 | | Year / Semester | Fall Semester | | Level of Course | Short Cycle | | Status | Compulsory | | Department | DEPARTMENT of HOTEL, RESTAURANT and CATERING SERVICES | | Prerequisites and co-requisites | None | | Mode of Delivery | | | Contact Hours | 14 weeks - 2 hours of lectures and 1 hour of practicals per week | | Lecturer | Öğretim Görevlisi Murat KOÇHAN | | Co-Lecturer | Lec. Murat KOÇHAN lec sezgin köse | | Language of instruction | Turkish | | Professional practise ( internship ) | None | | | | The aim of the course: | | With this course accommodation, travel and food and beverage marketing principles to interpret and general marketing applications for enterprises geçekleştirebilme aimed to gain knowledge and skills. |
| Learning Outcomes | CTPO | TOA | | Upon successful completion of the course, the students will be able to : | | | | LO - 1 : | Introduce the concept of tourism marketing | 2,3,7,9 | 1, | | LO - 2 : | Explain marketing research | 2,3,7,9 | 1, | | CTPO : Contribution to programme outcomes, TOA :Type of assessment (1: written exam, 2: Oral exam, 3: Homework assignment, 4: Laboratory exercise/exam, 5: Seminar / presentation, 6: Term paper), LO : Learning Outcome | | |
| A. MARKETING AS A GENERAL DESCRIPTION
1. Historical development
2. Marketing objectives
3. Marketing concept
a. Production approach
b. Sales approach
c. Social marketing approach
4. Marketing mix
a. Product
b. Value
c. Distribution
d. Promotion
5. Marketing functions
a. Buying and selling
b. Transportation
c. Storage
6. Information collection and dissemination
7. Risk handling
B: Tourism Marketing ENTRY DESCRIPTION
1. The necessity of tourism marketing
2. Characteristics of tourism marketing
3. Tourism marketing objectives
4. Tourism marketing functions
5. Tourist behavior and characteristics of
6. Marketing information system
7. Marketing investigation system
8. Marketing research system
a. Practice Areas
b. Classification
c. Data collection techniques
d. question the principles of the ruler and the preparation
e. Measuring
f. Data analysis and report preparation
A: The tourism market statement
1. Definition of the concept of Sunday
2. Tourism market
3. Market segmentation
a. According to geographical basis
b. According to the demographic basis
Personality characteristics by c-
d. According to the behavioral basis
e. Purchase behavior than
f. Purchase period
4. Target Market Selection |
| |
| Course Syllabus | | Week | Subject | Related Notes / Files | | Week 1 | In general, marketing | | | Week 2 | Introduction to tourism marketing | | | Week 3 | Marketing information system | | | Week 4 | Tourism market-market | | | Week 5 | Tourist product | | | Week 6 | Pricing of the product of interest | | | Week 7 | Pricing of the product of interest | | | Week 8 | Tourism distribution | | | Week 9 | I. Midterm exam | | | Week 10 | The product of interest tutundurulması | | | Week 11 | Promotion in tourism | | | Week 12 | Promotion in tourism | | | Week 13 | Promotion in tourism | | | Week 14 | Tourism marketing research | | | Week 15 | Tourism marketing policy
International tourism marketing | | | Week 16 | Final exam | | | |
| 1 | Uygur, Selma Meydan. 2007; Turizm Pazarlaması, Nobel Yayın Dağıtım, Ankara | | | |
| 1 | Ünüsan, Çağatay. Mete, Sezgin. 2007; Turizm Pazarlaması, Litera Türk, Konya | | | |
| Method of Assessment | | Type of assessment | Week No | Date | Duration (hours) | Weight (%) | | Mid-term exam | 9 | | 30 dk | 50 | | End-of-term exam | 16 | | 30 dk | 50 | | |
| Student Work Load and its Distribution | | Type of work | Duration (hours pw) | No of weeks / Number of activity | Hours in total per term | | Yüz yüze eğitim | 3 | 14 | 42 | | Arasınav için hazırlık | 10 | 1 | 10 | | Arasınav | 1 | 1 | 1 | | Ödev | 2 | 5 | 10 | | Dönem sonu sınavı için hazırlık | 11 | 1 | 11 | | Dönem sonu sınavı | 1 | 1 | 1 | | Total work load | | | 75 |
|