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| ISL2034 | Marketing | 2+0+0 | ECTS:4 | | Year / Semester | Spring Semester | | Level of Course | First Cycle | | Status | Elective | | Department | DEPARTMENT of INDUSTRIAL ENGINEERING | | Prerequisites and co-requisites | None | | Mode of Delivery | Face to face | | Contact Hours | 14 weeks - 2 hours of lectures per week | | Lecturer | Prof. Dr. Fazıl KIRKBİR | | Co-Lecturer | Prof.Dr. Hasan ayyıldız | | Language of instruction | Turkish | | Professional practise ( internship ) | None | | | | The aim of the course: | | It is to provide general information to students about marketing. |
| Learning Outcomes | CTPO | TOA | | Upon successful completion of the course, the students will be able to : | | | | LO - 1 : | They will define the marketing concept | 7,9 | | | LO - 2 : | They will define the concept of the marketing mix | 7,9 | | | LO - 3 : | They will Define the product concept | 7,9 | | | LO - 4 : | They will Define the concept Price | 7,9 | | | LO - 5 : | They will Define the concept of service | 7,9 | | | CTPO : Contribution to programme outcomes, TOA :Type of assessment (1: written exam, 2: Oral exam, 3: Homework assignment, 4: Laboratory exercise/exam, 5: Seminar / presentation, 6: Term paper), LO : Learning Outcome | | |
| marketing, communication, marketing mix, product, price, promotion, distribution, human, physical elements and process management issues are subject to service marketing. |
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| Course Syllabus | | Week | Subject | Related Notes / Files | | Week 1 | The aim of the course and Description of marketing. | | | Week 2 | The historical development of marketing | | | Week 3 | Current marketing methods | | | Week 4 | Elements of the marketing mix: product | | | Week 5 | Elements of the marketing mix: price | | | Week 6 | Elements of the marketing mix: promotion | | | Week 7 | Elements of the marketing mix: place | | | Week 8 | Elements of the marketing mix: people | | | Week 9 | Mid-term exam | | | Week 10 | Elements of the marketing mix: process management, and physical factors | | | Week 11 | Service marketing | | | Week 12 | Marketing strategies according to the type of services | | | Week 13 |
The importance of communication in marketing | | | Week 14 | Communication barriers | | | Week 15 | Additional sale | | | Week 16 | End-of-term exam | | | |
| 1 | Altunışık R.,Torlak Ö.,Özdemir Ş.,2006; Modern Pazarlama, Değişim yayınları, Trabzon | | | |
| Method of Assessment | | Type of assessment | Week No | Date | Duration (hours) | Weight (%) | | Mid-term exam | 9 | 12/4/2019 | 1 | 50 | | End-of-term exam | 16 | 31/5/2019 | 1 | 50 | | |
| Student Work Load and its Distribution | | Type of work | Duration (hours pw) | No of weeks / Number of activity | Hours in total per term | | Yüz yüze eğitim | 3 | 14 | 42 | | Sınıf dışı çalışma | 3 | 7 | 21 | | Arasınav için hazırlık | 5 | 1 | 5 | | Arasınav | 1 | 1 | 1 | | Ödev | 3 | 3 | 9 | | Dönem sonu sınavı için hazırlık | 9 | 1 | 9 | | Dönem sonu sınavı | 1 | 1 | 1 | | Total work load | | | 88 |
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