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| END2008 | Brand Management. | 2+0+0 | ECTS:4 | | Year / Semester | Spring Semester | | Level of Course | First Cycle | | Status | Elective | | Department | DEPARTMENT of INDUSTRIAL ENGINEERING | | Prerequisites and co-requisites | None | | Mode of Delivery | Face to face | | Contact Hours | 14 weeks - 2 hours of lectures per week | | Lecturer | Prof. Dr. Hüseyin Sabri KURTULDU | | Co-Lecturer | None | | Language of instruction | Turkish | | Professional practise ( internship ) | None | | | | The aim of the course: | | Stress on important of brand for firms and customers |
| Learning Outcomes | CTPO | TOA | | Upon successful completion of the course, the students will be able to : | | | | LO - 1 : | Comprehend to important of brand | 2,5,8 | 1, | | LO - 2 : | Learn to brand's strategies | 2,5,8 | 1, | | LO - 3 : | Comrehened to brand loyalty | 2,5,8 | 1, | | LO - 4 : | Positioning to brand | 2,5,8 | 1, | | LO - 5 : | Forming brand communication | 2,5,8 | 1, | | CTPO : Contribution to programme outcomes, TOA :Type of assessment (1: written exam, 2: Oral exam, 3: Homework assignment, 4: Laboratory exercise/exam, 5: Seminar / presentation, 6: Term paper), LO : Learning Outcome | | |
| To define brand and İt's strategies |
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| Course Syllabus | | Week | Subject | Related Notes / Files | | Week 1 | Definition of brand | | | Week 2 | Concepts related with brand | | | Week 3 | Brand Loyalty | | | Week 4 | Brand identity and brand personality | | | Week 5 | Brand creativ strategies | | | Week 6 | Brand positioning | | | Week 7 | Differantiation of positioning | | | Week 8 | Control of Brand positioning | | | Week 9 | Mid-term exam | | | Week 10 | Logo | | | Week 11 | Styl | | | Week 12 | Marketing communication | | | Week 13 | Push and pull strategies | | | Week 14 | Global Brand Management | | | Week 15 | Marketing Program | | | Week 16 | End-of-term exam | | | |
| 1 | İslamoğlu,A.H, 2011; Stratejik Marka Yönetimi, Beta Yayınları, İstanbul | | | |
| Method of Assessment | | Type of assessment | Week No | Date | Duration (hours) | Weight (%) | | Mid-term exam | 9 | 10/4/2025 | 0,5 | 50 | | End-of-term exam | 16 | 28/5/2025 | 0,5 | 50 | | |
| Student Work Load and its Distribution | | Type of work | Duration (hours pw) | No of weeks / Number of activity | Hours in total per term | | Yüz yüze eğitim | 3 | 14 | 42 | | Sınıf dışı çalışma | 5 | 14 | 70 | | Arasınav için hazırlık | 4 | 1 | 4 | | Arasınav | 1 | 1 | 1 | | Dönem sonu sınavı için hazırlık | 4 | 2 | 8 | | Dönem sonu sınavı | 1 | 1 | 1 | | Total work load | | | 126 |
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