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| ISL2014 | Marketing Management | 3+0+0 | ECTS:5 | | Year / Semester | Spring Semester | | Level of Course | First Cycle | | Status | Compulsory | | Department | DEPARTMENT of BUSINESS | | Prerequisites and co-requisites | None | | Mode of Delivery | | | Contact Hours | 14 weeks - 3 hours of lectures per week | | Lecturer | Doç. Dr. Hatice Dilara KESKİN | | Co-Lecturer | Prof. Dr. Hasan AYYILDIZ | | Language of instruction | Turkish | | Professional practise ( internship ) | None | | | | The aim of the course: | | To give marketing management and planning knowledges. |
| Learning Outcomes | CTPO | TOA | | Upon successful completion of the course, the students will be able to : | | | | LO - 1 : | define some basic managerial marketing concepts. | 1,2 | 1, | | LO - 2 : | obtain some skills about transforming managerial marketing data to mathematical formulas and explaining these. | 1,2 | 1, | | LO - 3 : | obtain some skills about solving simple mathematical problems related to marketing management and about constructing graphics and diagrams from data. | 1,2 | 1, | | LO - 4 : | do determination about firms' marketing activities and can do performance analysis. | 1,2 | 1, | | LO - 5 : | use simple models in order to make contact between firms and their environments with the view of marketing management. | 1,2 | 1, | | CTPO : Contribution to programme outcomes, TOA :Type of assessment (1: written exam, 2: Oral exam, 3: Homework assignment, 4: Laboratory exercise/exam, 5: Seminar / presentation, 6: Term paper), LO : Learning Outcome | | |
| Product, product mix, developing new product, product life curve, various policies and strategies for product, price, pricing goals, pricing methods and strategies, promotion, promotion mix, main promotion methods, distribution, distribution species, distribution systems, alternatives of distribution systems, alternatives of distribution channels, physical distribution and franchising. |
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| Course Syllabus | | Week | Subject | Related Notes / Files | | Week 1 | Product, product mix | | | Week 2 | Product, product mix | | | Week 3 | Developing new product | | | Week 4 | Product life cycle | | | Week 5 | various policies and strategies for product | | | Week 6 | various policies and strategies for product | | | Week 7 | Price | | | Week 8 | Pricing goals | | | Week 9 | Mid-term exam | | | Week 10 | pricing methods and strategies | | | Week 11 | Promotion | | | Week 12 | Promotion mix | | | Week 13 | Main promotion methods | | | Week 14 | Distribution, distribution species, distribution policies, distribution systems | | | Week 15 | Alternatives of distribution channels, physical distribution and franchising | | | Week 16 | End-of-term exam | | | |
| 1 | Altunışık, R., Özdemir, Ş. ve Torlak, Ö. 2006; Modern Pazarlama, Değişim Yayınları, 4. Baskı, İstanbul | | | |
| 1 | İslamoğlu, A. H. 2005; Pazarlama Yönetimi, Beta Yayınları, İstanbul | | | 2 | Kotler, P. 2000; Pazarlama Yönetimi, Çev: Nejat Muallimoğlu, Beta Yayınları, 10. Baskı, İstanbul | | | 3 | Kotler, P. and Keller, K. L. 2009; Marketing Management, Pearson International Edition, Prentice Hall, London/ENGLAND | | | |
| Method of Assessment | | Type of assessment | Week No | Date | Duration (hours) | Weight (%) | | Mid-term exam | 9 | 04/2023 | 40 | 50 | | End-of-term exam | 16 | 06/2023 | 40 | 50 | | |
| Student Work Load and its Distribution | | Type of work | Duration (hours pw) | No of weeks / Number of activity | Hours in total per term | | Yüz yüze eğitim | 3 | 14 | 42 | | Sınıf dışı çalışma | 3 | 14 | 42 | | Laboratuar çalışması | 0 | 0 | 0 | | Arasınav için hazırlık | 3 | 7 | 21 | | Arasınav | 4 | 1 | 4 | | Uygulama | 0 | 0 | 0 | | Klinik Uygulama | 0 | 0 | 0 | | Ödev | 0 | 0 | 0 | | Proje | 0 | 0 | 0 | | Kısa sınav | 0 | 0 | 0 | | Dönem sonu sınavı için hazırlık | 4 | 7 | 28 | | Dönem sonu sınavı | 2 | 1 | 2 | | Diğer 1 | 0 | 0 | 0 | | Diğer 2 | 0 | 0 | 0 | | Total work load | | | 139 |
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