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| ISL3001 | New Approaches in Marketing | 3+0+0 | ECTS:4 | | Year / Semester | Fall Semester | | Level of Course | First Cycle | | Status | Elective | | Department | DEPARTMENT of BUSINESS | | Prerequisites and co-requisites | None | | Mode of Delivery | | | Contact Hours | 14 weeks - 3 hours of lectures per week | | Lecturer | Prof. Dr. Hüseyin Sabri KURTULDU | | Co-Lecturer | None | | Language of instruction | Turkish | | Professional practise ( internship ) | None | | | | The aim of the course: | | The impact of human communities and individuals to the public starting from the basis of the orientation is transferred . |
| Learning Outcomes | CTPO | TOA | | Upon successful completion of the course, the students will be able to : | | | | LO - 1 : | They will define the marketing concept | 4,8 | 1, | | LO - 2 : | They would define the concept of social engineering | 4,8 | 1, | | LO - 3 : | They will be able to define the marketing concept Competitor | 4,8 | 1, | | LO - 4 : | They will be able to define the concept of marketing leaders
| 4,8 | 1, | | LO - 5 : | They would define the concept of marketing lie . | 4,8 | 1, | | CTPO : Contribution to programme outcomes, TOA :Type of assessment (1: written exam, 2: Oral exam, 3: Homework assignment, 4: Laboratory exercise/exam, 5: Seminar / presentation, 6: Term paper), LO : Learning Outcome | | |
| Applied in the market , including new social science -based marketing and management issues , but no more history in the literature. |
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| Course Syllabus | | Week | Subject | Related Notes / Files | | Week 1 | Uses the definition of the marketing | | | Week 2 | Relationship marketing and social engineering | | | Week 3 | persuasion, counterfeiting marketing | | | Week 4 | Opponent marketing | | | Week 5 | Potential customer satisfaction | | | Week 6 | Ghost opponent retardant marketing competition | | | Week 7 | subliminal marketing | | | Week 8 | Variable customer satisfaction | | | Week 9 | midterm | | | Week 10 | Separatism marketing | | | Week 11 | Strict liability marketing | | | Week 12 | inferiority marketing | | | Week 13 | Marketing laziness | | | Week 14 | Lie marketing | | | Week 15 | Leader marketing | | | Week 16 | Final Exam | | | |
| 1 | Varinli İnci, Çatı Kahraman : Güncel Pazarlama Yaklaşımlarından Seçmeler, Detay Yayıncılık, Ankara, 2010 | | | |
| 1 | Kaya İsmail: Pazarlama Bi tanedir bky yayınları 2010 | | | |
| Method of Assessment | | Type of assessment | Week No | Date | Duration (hours) | Weight (%) | | Mid-term exam | 9 | 11/2022 | 1 | 50 | | End-of-term exam | 16 | 01/2023 | 1 | 50 | | |
| Student Work Load and its Distribution | | Type of work | Duration (hours pw) | No of weeks / Number of activity | Hours in total per term | | Yüz yüze eğitim | 5 | 14 | 70 | | Sınıf dışı çalışma | 5 | 7 | 35 | | Arasınav için hazırlık | 0 | 1 | 0 | | Arasınav | 1 | 1 | 1 | | Ödev | 3 | 3 | 9 | | Dönem sonu sınavı için hazırlık | 5 | 1 | 5 | | Dönem sonu sınavı | 1 | 1 | 1 | | Total work load | | | 121 |
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