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| ISL2009 | Marketing principles | 3+0+0 | ECTS:5 | | Year / Semester | Fall Semester | | Level of Course | First Cycle | | Status | Compulsory | | Department | DEPARTMENT of BUSINESS | | Prerequisites and co-requisites | None | | Mode of Delivery | | | Contact Hours | 14 weeks - 3 hours of lectures per week | | Lecturer | Doç. Dr. Hatice Dilara KESKİN | | Co-Lecturer | Prof. Dr. Hasan AYYILDIZ | | Language of instruction | Turkish | | Professional practise ( internship ) | None | | | | The aim of the course: | | To understand the marketing concept and to recognize applications of the marketing concept. |
| Learning Outcomes | CTPO | TOA | | Upon successful completion of the course, the students will be able to : | | | | LO - 1 : | define some basic marketing principles and concepts. | 1,2 | 1, | | LO - 2 : | obtain some skills about transforming verbal marketing data to mathematical formulas and explaining these. | 1,2 | 1, | | LO - 3 : | obtain some skills about solving simple mathematical problems related to marketing and about constructing graphics and diagrams from data. | 1,2 | 1, | | LO - 4 : | determination about firms' marketing environment and can do case analysis. | 1,2 | 1, | | LO - 5 : | use simple models in order to make contact between firms and their environments with the view of marketing. | 1,2 | 1, | | CTPO : Contribution to programme outcomes, TOA :Type of assessment (1: written exam, 2: Oral exam, 3: Homework assignment, 4: Laboratory exercise/exam, 5: Seminar / presentation, 6: Term paper), LO : Learning Outcome | | |
| Marketing concept, marketing principles and evolution in marketing perception, marketing environment and monitoring of the market opportunies, consumer behaviours, marketing information system, market segmentation and target market selection, goods and services, price and pricing, marketing communication and tools, marketing channels and distribution poiticies. |
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| Course Syllabus | | Week | Subject | Related Notes / Files | | Week 1 | Marketing principles and evoluation in marketing perception | | | Week 2 | Marketing principles and evoluation in marketing perception | | | Week 3 | Marketing environment and monitoring of the market opportunies | | | Week 4 | Consumer behaviours | | | Week 5 | Consumer behaviours | | | Week 6 | Marketing information system | | | Week 7 | Market segmentation and target market selection | | | Week 8 | Market segmentation and target market selection | | | Week 9 | Mid-term exam | | | Week 10 | Goods and services | | | Week 11 | Price and pricing | | | Week 12 | Marketing communication | | | Week 13 | Marketing communication tools | | | Week 14 | Marketing channels and distribution policies | | | Week 15 | Marketing channels and distribution policies | | | Week 16 | End-of-term exam | | | |
| 1 | Torlak, Ö., Altunışık, R. ve Özdemir, Ş .2014; Pazarlama İlkeleri ve Yönetimi, Beta Yayınevi, İstanbul | | | |
| 1 | İslamoğlu, A. H. 2004; Pazarlama Yönetimi, Beta Yayınevi, İstanbul | | | |
| Method of Assessment | | Type of assessment | Week No | Date | Duration (hours) | Weight (%) | | Mid-term exam | 9 | 11/2022 | 40 | 50 | | End-of-term exam | 16 | 01/2023 | 40 | 50 | | |
| Student Work Load and its Distribution | | Type of work | Duration (hours pw) | No of weeks / Number of activity | Hours in total per term | | Yüz yüze eğitim | 3 | 14 | 42 | | Sınıf dışı çalışma | 4 | 14 | 56 | | Arasınav için hazırlık | 10 | 2 | 20 | | Arasınav | .5 | 1 | .5 | | Dönem sonu sınavı için hazırlık | 11 | 3 | 33 | | Dönem sonu sınavı | .5 | 1 | .5 | | Total work load | | | 152 |
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