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| HIR1009 | Public Relations 1 | 3+0+0 | ECTS:5 | | Year / Semester | Fall Semester | | Level of Course | First Cycle | | Status | Compulsory | | Department | | | Prerequisites and co-requisites | None | | Mode of Delivery | Face to face | | Contact Hours | 14 weeks - 3 hours of lectures per week | | Lecturer | -- | | Co-Lecturer | None | | Language of instruction | Turkish | | Professional practise ( internship ) | None | | | | The aim of the course: | | The course (PR) aims to teach definitions of PR, the development of public relations history by analysing the factors that affected the development of public relations and to conceptualize the qualities, importance of PR for organizations and persons, aims of PR, differences between PR and advertising, propaganda and missions and the roles of public relations professionals. |
| Learning Outcomes | CTPO | TOA | | Upon successful completion of the course, the students will be able to : | | | | LO - 1 : | Scrutinize the factors of the constitutions of public relations. | 1,2,3,4,6,7,8,9,10,11,12,13,14,16,17,18 | 1 | | LO - 2 : | Describe the devolopment of public relations in Turkey and the other countries. | 1,2,7 | 1 | | LO - 3 : | Discuss qualifications of a public relations professional. | 1,2,7,16 | 1 | | LO - 4 : | Evaluate the processes of a public relations campaign. | 1,2,7,16 | 1 | | LO - 5 : | Discuss theoritical ways of a public relations campaign | 1,2,7 | 1 | | LO - 6 : | Present before an audience the results and outcome of any exercise. | 1,2,7 | 1 | | CTPO : Contribution to programme outcomes, TOA :Type of assessment (1: written exam, 2: Oral exam, 3: Homework assignment, 4: Laboratory exercise/exam, 5: Seminar / presentation, 6: Term paper), LO : Learning Outcome | | |
| Public relations: definitions, contents,and fields of application. The development of public relations in Turkey and the other countries. Basic rules in public relations. Public relations, advertising, propaganda and marketing. Public relations and communication. Planning in public relations. Instruments of public relations. Organizational public relations. |
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| Course Syllabus | | Week | Subject | Related Notes / Files | | Week 1 | Introduction | | | Week 2 | What is public relatins? The historical bacround of public relations. | | | Week 3 | What is the reasons of public relations in intstitutions. | | | Week 4 | The models of public relations. | | | Week 5 | Continue | | | Week 6 | Public relations, propaganda, advertising and marketing:Resembles and discrepancies. | | | Week 7 | Public relations and communications. | | | Week 8 | Aims and principles in public relations | | | Week 9 | Mid-term exam | | | Week 10 | Organizing of department of public relations. | | | Week 11 | Development of public relations programs. | | | Week 12 | Targed groups in public relations. | | | Week 13 | Continue | | | Week 14 | Interorganizational communication | | | Week 15 | The campaingn in public relations | | | Week 16 | End-of-term exam | | | |
| 1 | PELTEKOĞLU, Filiz Balta, Halkla İlişkiler Nedir, 7. Basım, Beta Yay., İstanbul, 2012 | | | 2 | İŞÇİ, Metin, Halkla İlişkiler, Der Yay., İstanbul, 2002 | | | |
| Method of Assessment | | Type of assessment | Week No | Date | Duration (hours) | Weight (%) | | Mid-term exam | 9 | 11/2017 | 2 | 50 | | End-of-term exam | 16 | 01/2018 | 1 | 50 | | |
| Student Work Load and its Distribution | | Type of work | Duration (hours pw) | No of weeks / Number of activity | Hours in total per term | | Yüz yüze eğitim | 3 | 14 | 42 | | Sınıf dışı çalışma | 3 | 14 | 42 | | Arasınav için hazırlık | 24 | 1 | 24 | | Arasınav | 2 | 1 | 2 | | Ödev | 1 | 5 | 5 | | Dönem sonu sınavı için hazırlık | 34 | 1 | 34 | | Dönem sonu sınavı | 1 | 1 | 1 | | Total work load | | | 150 |
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