|
|
| INTR2011 | Public Diplomacy | 3+0+0 | ECTS:4 | | Year / Semester | Fall Semester | | Level of Course | First Cycle | | Status | Elective | | Department | DEPARTMENT of INTERNATIONAL RELATIONS | | Prerequisites and co-requisites | None | | Mode of Delivery | | | Contact Hours | 14 weeks - 3 hours of lectures per week | | Lecturer | Doç. Dr. Vahit GÜNTAY | | Co-Lecturer | Assoc. Prof. Özgür Tüfekçi | | Language of instruction | | | Professional practise ( internship ) | None | | | | The aim of the course: | | Students are expected to: - to develop theoretical skills to evaluate the concept of public and diplomacy separately and together - to examine the use of public relations techniques in international relations and compare public diplomacy and public relations - to understand the influence of the media environment and information technology on public diplomacy - to understand and evaluate the new trends and research topics in public diplomacy - to understand the range and variety of public diplomacy cases and practices, and their impacts on a global level |
| Learning Outcomes | CTPO | TOA | | Upon successful completion of the course, the students will be able to : | | | | LO - 1 : | analyze the role of communication, media and public relations in diplomacy critically | 3 | 1, | | LO - 2 : | examine and discuss the cases and examples of public diplomacy in relation to public relations critically | 3 | 1, | | LO - 3 : | demonstrate skills in primary research on public diplomacy | 3 | 1, | | CTPO : Contribution to programme outcomes, TOA :Type of assessment (1: written exam, 2: Oral exam, 3: Homework assignment, 4: Laboratory exercise/exam, 5: Seminar / presentation, 6: Term paper), LO : Learning Outcome | | |
| This course introduces the concept of public diplomacy and gives a broad overview of the concept through particular cases on a global scale. First, we study the concept of public through some sociological theories and then we study the concept of diplomacy in political science. Second, we try to understand the coming together of those two concepts and their various implications. Third, after giving an overview of the concept of public diplomacy, we look at its applications and practices in various histories and geographies. Finally, in this course we try to understand the role of public relations in diplomacy and the differences between public relations, public diplomacy and nation branding. |
| |
| Course Syllabus | | Week | Subject | Related Notes / Files | | Week 1 | Introduction to the course and syllabus | | | Week 2 | What is public? What is diplomacy? | | | Week 3 | The rising of public diplomacy | | | Week 4 | Hard power and Soft power | | | Week 5 | Intercultural communication | | | Week 6 | The importance of communication in public diplomacy | | | Week 7 | Public diplomacy, public relations and propaganda | | | Week 8 | Midterm Exam | | | Week 9 | Introduction to nation branding | | | Week 10 | Public diplomacy strategies worldwide Case I | | | Week 11 | Public diplomacy strategies worldwide Case II | | | Week 12 | Public diplomacy strategies worldwide Case III | | | Week 13 | Student Presentations | | | Week 14 | Student Presentations | | | Week 15 | Student Presentations | | | Week 16 | Final Exam | | | |
| 1 | Uluslararası gazeteler, web siteleri ve yayınlar, vb. | | | |
| Method of Assessment | | Type of assessment | Week No | Date | Duration (hours) | Weight (%) | | Mid-term exam | 8 | 22/11/2021 | 1 | 50 | | End-of-term exam | 16 | 13/01/2022 | 1 | 50 | | |
| Student Work Load and its Distribution | | Type of work | Duration (hours pw) | No of weeks / Number of activity | Hours in total per term | | Yüz yüze eğitim | 3 | 14 | 42 | | Sınıf dışı çalışma | 3 | 14 | 42 | | Arasınav için hazırlık | 3 | 2 | 6 | | Arasınav | 1 | 1 | 1 | | Dönem sonu sınavı için hazırlık | 4 | 2 | 8 | | Dönem sonu sınavı | 1 | 1 | 1 | | Diğer 1 | 2 | 2 | 4 | | Diğer 2 | 4 | 4 | 16 | | Total work load | | | 120 |
|