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| OREL7253 | Marketing Research | 3+0+0 | ECTS:7.5 | | Year / Semester | Fall Semester | | Level of Course | Third Cycle | | Status | Elective | | Department | DEPARTMENT of FOREST INDUSTRY ENGINEERING | | Prerequisites and co-requisites | None | | Mode of Delivery | | | Contact Hours | 14 weeks - 3 hours of lectures per week | | Lecturer | Doç. Dr. İlker AKYÜZ | | Co-Lecturer | None | | Language of instruction | Turkish | | Professional practise ( internship ) | None | | | | The aim of the course: | | Solving marketing problems and collecting data with survey technique and determining solutions. |
| Programme Outcomes | CTPO | TOA | | Upon successful completion of the course, the students will be able to : | | | | PO - 1 : | Knows the concept of market and market segmentation | 3,5 | 1, | | PO - 2 : | Knows market research techniques. | | 1, | | PO - 3 : | Knows survey preparation techniques | | 1, | | PO - 4 : | Knows how to research about consumers and businesses in the market | | 1, | | PO - 5 : | Knows how to interpret research results | | | | PO - 6 : | Understands the best market research techniques | | 1, | | CTPO : Contribution to programme outcomes, TOA :Type of assessment (1: written exam, 2: Oral exam, 3: Homework assignment, 4: Laboratory exercise/exam, 5: Seminar / presentation, 6: Term paper), PO : Learning Outcome | | |
| Marketing, Techniques of conducting market research in businesses, making marketing decisions, identifying any problem in marketing, and giving information about solving this problem. Questionnaire preparation methods and evaluation techniques. |
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| Course Syllabus | | Week | Subject | Related Notes / Files | | Week 1 | | | | Week 2 | | | | Week 3 | | | | Week 4 | | | | Week 5 | | | | Week 6 | | | | Week 7 | | | | Week 8 | | | | Week 9 | | | | Week 10 | | | | Week 11 | | | | Week 12 | | | | Week 13 | | | | Week 14 | | | | Week 15 | | | | Week 16 | | | | |
| Method of Assessment | | Type of assessment | Week No | Date | Duration (hours) | Weight (%) | | Mid-term exam | 9 | 14.04.2017 | 60 | 50 | | End-of-term exam | 17 | 05.06.2017 | 60 | 50 | | |
| Student Work Load and its Distribution | | Type of work | Duration (hours pw) | No of weeks / Number of activity | Hours in total per term | | Yüz yüze eğitim | 3 | 14 | 42 | | Sınıf dışı çalışma | 6 | 14 | 84 | | Laboratuar çalışması | 0 | 0 | 0 | | Arasınav için hazırlık | 10 | 3 | 30 | | Arasınav | 1 | 1 | 1 | | Klinik Uygulama | 0 | 0 | 0 | | Ödev | 0 | 0 | 0 | | Proje | 0 | 0 | 0 | | Kısa sınav | 0 | 0 | 0 | | Dönem sonu sınavı için hazırlık | 10 | 3 | 30 | | Dönem sonu sınavı | 1 | 1 | 1 | | Diğer 1 | 0 | 0 | 0 | | Diğer 2 | 0 | 0 | 0 | | Total work load | | | 188 |
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