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| ALOJ2022 | Service Marketing | 2+0+0 | ECTS:3 | | Year / Semester | Spring Semester | | Level of Course | Short Cycle | | Status | Elective | | Department | DEPARTMENT of MANAGEMENT and ORGANIZATION | | Prerequisites and co-requisites | None | | Mode of Delivery | | | Contact Hours | 14 weeks - 2 hours of lectures per week | | Lecturer | Öğr. Gör. Dr Damla EKER | | Co-Lecturer | | | Language of instruction | Turkish | | Professional practise ( internship ) | None | | | | The aim of the course: | | The goal of this class is to teach students the concept of the service industry, to understand consumer behavior, and to teach how to market the service. |
| Learning Outcomes | CTPO | TOA | | Upon successful completion of the course, the students will be able to : | | | | LO - 1 : | Explain and apply the elements of the marketing mix in services. | 1,3,6,9 | 1,3,5, | | LO - 2 : | seperate product and service marketing | 1,3,6,9 | 1,3,5, | | LO - 3 : | measure service quality | 1,3,6,9 | 1,3,5, | | LO - 4 : | explain consumer behaviors | 1,3,6,9 | 1,3,5, | | CTPO : Contribution to programme outcomes, TOA :Type of assessment (1: written exam, 2: Oral exam, 3: Homework assignment, 4: Laboratory exercise/exam, 5: Seminar / presentation, 6: Term paper), LO : Learning Outcome | | |
| Defination of service service sector, 7p in service marketing, service distribution |
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| Course Syllabus | | Week | Subject | Related Notes / Files | | Week 1 | Concept of Marketing | | | Week 2 | Service sector and features | | | Week 3 | consumer behaviors | | | Week 4 | market segmentation | | | Week 5 | Pricing and promotion | | | Week 6 | Distributon | | | Week 7 | Services as a product | | | Week 8 | Homework presentations | | | Week 9 | Mid term Exam week | | | Week 10 | Service Quality | | | Week 11 | Service production and New Services | | | Week 12 | Participation of sector representatives | | | Week 13 | Servicescape | | | Week 14 | service diversification | | | Week 15 | supply and demand in services | | | Week 16 | Final Exam | | | |
| 1 | Altunışık, R. 2005.; Hizmet Pazarlaması ve Stratejileri, Beta Yayınları | | | |
| 1 | Koban, Engin, 2017, Ekin Yayınevi. | | | |
| Method of Assessment | | Type of assessment | Week No | Date | Duration (hours) | Weight (%) | | Homework/Assignment/Term-paper | 9 | 16.04.2024 | 2 | 50 | | End-of-term exam | 16 | 11.06.2024 | 1 | 50 | | |
| Student Work Load and its Distribution | | Type of work | Duration (hours pw) | No of weeks / Number of activity | Hours in total per term | | Yüz yüze eğitim | 14 | 2 | 28 | | Sınıf dışı çalışma | 1 | 14 | 14 | | Ödev | 2 | 1 | 2 | | Dönem sonu sınavı için hazırlık | 2 | 14 | 28 | | Dönem sonu sınavı | 1 | 14 | 14 | | Total work load | | | 86 |
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