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| ALOJ2014 | Midterm exam week 9 Final exam week 16 | 2+1+0 | ECTS:4 | | Year / Semester | Spring Semester | | Level of Course | Short Cycle | | Status | Compulsory | | Department | DEPARTMENT of MANAGEMENT and ORGANIZATION | | Prerequisites and co-requisites | None | | Mode of Delivery | | | Contact Hours | 14 weeks - 2 hours of lectures and 1 hour of practicals per week | | Lecturer | Öğr. Gör. Esra ÇAVDAR DEMİRCİ | | Co-Lecturer | | | Language of instruction | Turkish | | Professional practise ( internship ) | None | | | | The aim of the course: | | The aim of this course is to inform middle and senior level managers who will work in the logistics sector about distribution channel management and physical distribution, and to inform them about the composition and design of the distribution channel in a way that is independent of but compatible with the marketing functions of the business. |
| Learning Outcomes | CTPO | TOA | | Upon successful completion of the course, the students will be able to : | | | | LO - 1 : | know modern distribution channel operations | 1 | 1, | | LO - 2 : | use distribution channel at optimum level | 1 | 1, | | LO - 3 : | use distribution channels rules in international markets with knowledge of industrial marketing and sales techniquies | 1 | 1, | | LO - 4 : | asses classical and modern logistic and distribution channel theories with sectoral changing and development | 1 | 1, | | CTPO : Contribution to programme outcomes, TOA :Type of assessment (1: written exam, 2: Oral exam, 3: Homework assignment, 4: Laboratory exercise/exam, 5: Seminar / presentation, 6: Term paper), LO : Learning Outcome | | |
| Indirect direct distribution policy
Distribution channel planning and control,
Distribution of consumer goods
Distribution of industrial goods
Distribution channel strategy selection |
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| Course Syllabus | | Week | Subject | Related Notes / Files | | Week 1 | Describing distribution channel and general principles of selection distribution channel | | | Week 2 | Distribution strategy and primary distribution policies | | | Week 3 | Physical distribution and its functions, distribution channels for consumer and producer goods | | | Week 4 | Some principles about selecting distribution channel and distribution channel layers | | | Week 5 | Distribution channel design and functions of distribution channel members | | | Week 6 | Distribution and transport planning, application | | | Week 7 | Channel design for consumer market and industrial market | | | Week 8 | Distribution and transport problems, beginning solutions. | | | Week 9 | Mid term exam | | | Week 10 | Distribution channel selection and design | | | Week 11 | Intensive, selective and special distribution | | | Week 12 | Distribution channel selection phases | | | Week 13 | Distribution channel selection criterions | | | Week 14 | Criterions for selection distribution channel in industrial markets | | | Week 15 | Factors for producers | | | Week 16 | Final Exam | | | |
| 1 | Eroğlu, A., H. 2005, Endüstriyel İşletmelerde Dağıtım Kanalları Seçimi ve Dizaynı, Ankara | | | |
| 1 | Küçük, O., Lojistik İlkeleri ve Yönetimi, Seçkin Yayıncılık. | | | 2 | Öğretim Görevlisinin Ders Notları | | | |
| Method of Assessment | | Type of assessment | Week No | Date | Duration (hours) | Weight (%) | | Mid-term exam | 9.hafta | 04/2024 | 1 | 50 | | End-of-term exam | 16.hafta | 05/2024 | 1 | 50 | | |
| Student Work Load and its Distribution | | Type of work | Duration (hours pw) | No of weeks / Number of activity | Hours in total per term | | Yüz yüze eğitim | 3 | 14 | 42 | | Sınıf dışı çalışma | 2 | 14 | 28 | | Arasınav için hazırlık | 2.5 | 8 | 20 | | Arasınav | 1 | 1 | 1 | | Dönem sonu sınavı için hazırlık | 2 | 16 | 32 | | Total work load | | | 123 |
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