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OF FACULTY of TECHNOLOGY / DEPARTMENT of SOFTWARE ENGINEERING

Course Catalog
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OF FACULTY of TECHNOLOGY / DEPARTMENT of SOFTWARE ENGINEERING /
Katalog Ana Sayfa
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ISL2012Marketing3+0+0ECTS:4
Year / SemesterSpring Semester
Level of CourseFirst Cycle
Status Elective
DepartmentDEPARTMENT of ECONOMICS
Prerequisites and co-requisitesNone
Mode of DeliveryFace to face
Contact Hours14 weeks - 3 hours of lectures per week
LecturerProf. Dr. Hüseyin Sabri KURTULDU
Co-LecturerNone
Language of instructionTurkish
Professional practise ( internship ) None
 
The aim of the course:
To equip students with the basic knowledge of marketing.
 
Learning OutcomesCTPOTOA
Upon successful completion of the course, the students will be able to :
LO - 1 : define the basic principles and concepts of the marketing. 4,5,6,7,81
LO - 2 : explain the importance of the marketing mix, marketing strategies and policies from the aspect of the marketing activities of the establishments.4,5,6,7,81
LO - 3 : present the markets in which the organizations will work and the marketing mix they will use according to their goals and targets.4,6,7,81
LO - 4 : determine the relationship between the marketing mix, marketing strategies and policies with the goals, consumer needs and competitor's strategies of the establishment.4,6,7,81
LO - 5 : summarize the marketing goals, targets and plans of the establishment.4,5,6,7,81
CTPO : Contribution to programme outcomes, TOA :Type of assessment (1: written exam, 2: Oral exam, 3: Homework assignment, 4: Laboratory exercise/exam, 5: Seminar / presentation, 6: Term paper), LO : Learning Outcome

 
Contents of the Course
Definition and characteristics of marketing, development of marketing, marketing environment, consumer markets and consumer behaviours, determination of target market, product policy, price decisions, distribution channel and physical distribution, promotion decisions, control and social resposibility in marketing.
 
Course Syllabus
 WeekSubjectRelated Notes / Files
 Week 1Definiton of marketing and sense of marketing
 Week 2Definiton of marketing and sense of marketing
 Week 3Market and marketing environment
 Week 4Consumer markets and consumer behaviours
 Week 5Consumer markets and consumer behaviours
 Week 6Marketing information system and marketing research
 Week 7Determination of target market (market segmentation, policies for accessing the target market and positioning)
 Week 8Product concept and product management
 Week 9Mid-term Exam
 Week 10Product concept and product management
 Week 11Price and pricing (pricing objects, strategies and policies)
 Week 12Promotion methods (advertising, sales promotion , public relations, personal selling and direct marketing)
 Week 13Distribution channels and distribution politics
 Week 14Physical channel and function of physical distribution
 Week 15Control and social responsibility in marketing
 Week 16End-of-term Exam
 
Textbook / Material
1İslamoğlu, A. H. 2012; Temel Pazarlama Bilgisi, Beta Yayınları, 4. Baskı, İstanbul.
 
Recommended Reading
1Mucuk, İ. 2004; Pazarlama İlkeleri, Türkmen Kitabevi, Yenilenmiş 14.Basım, İstanbul.
 
Method of Assessment
Type of assessmentWeek NoDate

Duration (hours)Weight (%)
Mid-term exam 9 09/04/2019 0.40 50
End-of-term exam 16 26/06/2019 0,45 50
 
Student Work Load and its Distribution
Type of workDuration (hours pw)

No of weeks / Number of activity

Hours in total per term
Yüz yüze eğitim 3 14 42
Sınıf dışı çalışma 3 14 42
Arasınav için hazırlık 6 2 12
Arasınav .4 1 .4
Dönem sonu sınavı için hazırlık 8 3 24
Dönem sonu sınavı .45 1 .45
Total work load120.85