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| OREN3011 | Marketing | 2+0+0 | ECTS:3 | | Year / Semester | Fall Semester | | Level of Course | First Cycle | | Status | Compulsory | | Department | DEPARTMENT of FOREST INDUSTRY ENGINEERING | | Prerequisites and co-requisites | None | | Mode of Delivery | Face to face | | Contact Hours | 14 weeks - 2 hours of lectures per week | | Lecturer | Doç. Dr. İlker AKYÜZ | | Co-Lecturer | None | | Language of instruction | Turkish | | Professional practise ( internship ) | None | | | | The aim of the course: | | The aim of this course is to equip students with introductry knowledge marketting and marketting of forest products |
| Learning Outcomes | CTPO | TOA | | Upon successful completion of the course, the students will be able to : | | | | LO - 1 : | describe marketing, marketing mix and marketing management. | 8,10 | 1,2,3 | | LO - 2 : | recognize what environment circumstance is and what they are affected. | 8,10 | 1 | | LO - 3 : | distinguish market types and select the most optimum target market. | 8,10 | 1,3,5 | | LO - 4 : | learn purchasing behaviors of customer and know and evaluate what customers are affected. | 8,10 | 1,3,4,5 | | LO - 5 : | describe product and product types concept. | 8,10 | 1 | | LO - 6 : | recognize product life process, develop new product, place the product and evaluate by classifying products. | 8,10 | 1,3 | | LO - 7 : | recognize and apply disturibution lines types and activities in distribution line. | 8,10 | 1,3 | | LO - 8 : | recognize price and subjects needed to note in pricing, determined price policies. | 8,10 | 1 | | LO - 9 : | recognize concepts of selling efforts, making communication with customer and activities for selling efforts. | 8,10 | 1 | | CTPO : Contribution to programme outcomes, TOA :Type of assessment (1: written exam, 2: Oral exam, 3: Homework assignment, 4: Laboratory exercise/exam, 5: Seminar / presentation, 6: Term paper), LO : Learning Outcome | | |
| The concept of marketing, the historical development of marketing, marketing approaches, marketing environment, consumer behaviour and effectiveness variables, industrial markets, market segmentation and target marketing, marketing and ethics, strategic markeing, marketing mix (product, price, place and physical distrubution, promotion) , international marketing. |
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| Course Syllabus | | Week | Subject | Related Notes / Files | | Week 1 | Definition of Marketing-Marketing Actions-Marketing Mix Term | | | Week 2 | Marketing Management-Environmental Conditions of Marketing ? Marketing Systems | | | Week 3 | Market Concept-Market Types- Selecting of Target Market- Market Segmentation | | | Week 4 | Consumers? Buying Behavior- Organizational Markets and Buying Behaviors | | | Week 5 | Goods Concepts-Classification of Goods and Services-Goods Mix Concepts | | | Week 6 | New Product Concept- Fashion- Goods Life Cycle Concept- Developing New Product | | | Week 7 | Distribution Channel Concept- Intermediary Marketing enterprises- Distribution Channel Types | | | Week 8 | Conflict in Distribution Channel-Selection of Distribution Channel-Physical Distribution | | | Week 9 | Mid-term exam | | | Week 10 | Wholesaling-Retail | | | Week 11 | Price Concept- Factors Being Taken Into Account in Pricing | | | Week 12 | Pricing Methods- Price Change and Opponent Responses | | | Week 13 | Price Policy- Pricing Process | | | Week 14 | Selling Efforts Concepts- Selling Efforts Types | | | Week 15 | The Aim of Selling Efforts and Selecting Management of Selling Effort | | | Week 16 | End-of-term exam | | | |
| 1 | Pazarlama Kavramlar Kararlar Cemalcılar, İ., 1998, Beta Basım Yayım, Yayın No:422,İstanbul. | | | |
| 1 | Pazarlama Yönetimi (Stratejik ve Global Yaklaşım), İslamoğlu, A.H., 1999, Beta Basım Yayım, Yayın No:909, İstanbul. | | | |
| Method of Assessment | | Type of assessment | Week No | Date | Duration (hours) | Weight (%) | | Mid-term exam | 9 | 16/11/2018 | 0,45 | 50 | | End-of-term exam | 17 | 10/01/2020 | 0.45 | 50 | | |
| Student Work Load and its Distribution | | Type of work | Duration (hours pw) | No of weeks / Number of activity | Hours in total per term | | Yüz yüze eğitim | 3 | 14 | 42 | | Sınıf dışı çalışma | 3 | 14 | 42 | | Laboratuar çalışması | 0 | 0 | 0 | | Arasınav için hazırlık | 3 | 7 | 21 | | Arasınav | 0 | 1 | 0 | | Uygulama | 0 | 0 | 0 | | Klinik Uygulama | 0 | 0 | 0 | | Ödev | 0 | 0 | 0 | | Proje | 0 | 0 | 0 | | Kısa sınav | 0 | 0 | 0 | | Dönem sonu sınavı için hazırlık | 3 | 11 | 33 | | Dönem sonu sınavı | 0 | 1 | 0 | | Diğer 1 | 0 | 0 | 0 | | Diğer 2 | 0 | 0 | 0 | | Total work load | | | 138 |
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