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| YHEY3005 | Public Relations | 2+0+0 | ECTS:3 | | Year / Semester | Fall Semester | | Level of Course | First Cycle | | Status | Elective | | Department | DEPARTMENT of WILDLIFE ECOLOGY and MANAGEMENT | | Prerequisites and co-requisites | None | | Mode of Delivery | Face to face, Practical | | Contact Hours | 14 weeks - 2 hours of lectures per week | | Lecturer | -- | | Co-Lecturer | | | Language of instruction | Turkish | | Professional practise ( internship ) | None | | | | The aim of the course: | | The purpose of this course, the examples in detail and examine the application areas of public relations and public management by addressing their reactions in the public, private sector, to examine the problems of management and public relations.
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| Learning Outcomes | CTPO | TOA | | Upon successful completion of the course, the students will be able to : | | | | LO - 1 : | Scrutinize the factors of the constitutions of public relations.
| 1,3,6,11 | 1 | | LO - 2 : | Describe the devolopment of public relations in Turkey and the other countries.
| 1,3,6,11 | 1 | | LO - 3 : | Discuss qualifications of a public relations professional.
| 1,3,6,11 | 1 | | LO - 4 : | Evaluate the processes of a public relations campaign.
| 1,3,6,11 | 1 | | LO - 5 : | Discuss theoritical ways of a public relations campaign
| 1,3,6,11 | 1 | | LO - 6 : | Present before an audience the results and outcome of any exerci
| 1,3,6,11 | 1 | | CTPO : Contribution to programme outcomes, TOA :Type of assessment (1: written exam, 2: Oral exam, 3: Homework assignment, 4: Laboratory exercise/exam, 5: Seminar / presentation, 6: Term paper), LO : Learning Outcome | | |
| The definition of public relations, principles, objectives, phases of the process of public relations, public relations techniques. Economic development, the development space the size of the place, the problem in less developed countries, underdeveloped countries, causes of under-development, rural development policy, the policy objectives and tools, development strategies (balanced-unbalanced development, agro-industry priority, leading sectors, environmental development).
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| Course Syllabus | | Week | Subject | Related Notes / Files | | Week 1 | The definition of public relations | | | Week 2 | Principles of public relations | | | Week 3 | Aim of public relations | | | Week 4 | Phase of the public relations process | | | Week 5 | Technique of public relations | | | Week 6 | Student Presentations-I: Student interviews on campus | | | Week 7 | Student Presentations-I: Student interviews on campus | | | Week 8 | Student Presentations-I: Student interviews on campus | | | Week 9 | Mid-term Exam | | | Week 10 | Presantation | | | Week 11 | The purpose of rural development policies and instruments | | | Week 12 | Development strategies (balanced-unbalanced development, agro-industry priority) | | | Week 13 | Development strategies (balanced-unbalanced development, agro-industry priority) | | | Week 14 | Student Presentations-II: Student interviews in rural areas | | | Week 15 | Student Presentations-II: Student interviews in rural areas | | | Week 16 | Final Exam | | | |
| 1 | Halkla ilişkiler, Özdönmez, M., Akesen, A. ve Ekizoğlu, A., İ.Ü. Yayın No: 4225, İstanbul, 1999. | | | 2 | Environment and Sustainable Development, Baker, S., Routledge, 2004. | | | |
| 1 | Halkla İlişkiler İşlevi (İş İdaresine Giriş), Şahin, M., Anadolu Üniversitesi Yayın No: 72, Eskişehir, 1996, | | | 2 | Rural development in Eurasia and the Middle, Engelmann K. and Pavlakovic, V., Univ. of Washington Pres, Seattle, 2001. | | | |
| Method of Assessment | | Type of assessment | Week No | Date | Duration (hours) | Weight (%) | | Mid-term exam | 9 | 18/11/2018 | 1 | 50 | | End-of-term exam | 16 | 15/01/2019 | 1 | 50 | | |
| Student Work Load and its Distribution | | Type of work | Duration (hours pw) | No of weeks / Number of activity | Hours in total per term | | Yüz yüze eğitim | 8 | 14 | 112 | | Arasınav için hazırlık | 8 | 1 | 8 | | Arasınav | 1 | 1 | 1 | | Dönem sonu sınavı için hazırlık | 8 | 1 | 8 | | Dönem sonu sınavı | 1 | 1 | 1 | | Total work load | | | 130 |
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