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| ISL5340 | Postmodern Marketing | 3+0+0 | ECTS:7.5 | | Year / Semester | Fall Semester | | Level of Course | Second Cycle | | Status | Elective | | Department | DEPARTMENT of BUSINESS ADMINISTRATION | | Prerequisites and co-requisites | None | | Mode of Delivery | Face to face | | Contact Hours | 14 weeks - 3 hours of lectures per week | | Lecturer | -- | | Co-Lecturer | None | | Language of instruction | Turkish | | Professional practise ( internship ) | None | | | | The aim of the course: | | To study and research concepts about postmodern marketing at the advanced level. |
| Programme Outcomes | CTPO | TOA | | Upon successful completion of the course, the students will be able to : | | | | PO - 1 : | define the basic concepts of postmodern marketing. | 1,3,4,5,6,7,8,10 | 1,6 | | PO - 2 : | explain the districtive conditions of postmodernism, postmodern expansions, postmodern consumption culture and postmodern advertising. | 1,3,4,5,6,7,8,10 | 1,6 | | PO - 3 : | present the kinds of postmodern consumer in postmodern culture. | 1,3,4,5,6,7,8,10 | 1,6 | | PO - 4 : | determine the relationship between postmodern marketing, consumption culture and the consumer. | 1,3,4,5,6,7,8,10 | 1,6 | | PO - 5 : | summarize the importance of postmodern paradigm in advertising and communication. | 1,2,3,4,5,6,7,8,10 | 1,6 | | CTPO : Contribution to programme outcomes, TOA :Type of assessment (1: written exam, 2: Oral exam, 3: Homework assignment, 4: Laboratory exercise/exam, 5: Seminar / presentation, 6: Term paper), PO : Learning Outcome | | |
| Concepts of modernism and postmodernism, differential conditions of postmodernism, postmodern expansions and marketing, postmodern consumption culture and consumer, brand and symbolic consumption in postmodernism, postmodern advertising and marketing communications. |
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| Course Syllabus | | Week | Subject | Related Notes / Files | | Week 1 | Concepts of modernism and postmodernism | | | Week 2 | Concepts of modernism and postmodernism | | | Week 3 | Differential conditions of postmodernism | | | Week 4 | Postmodern expansions and marketing | | | Week 5 | Postmodern consumption culture and consumer | | | Week 6 | Brand and symbolic consumption in postmodernism | | | Week 7 | Postmodern advertising and marketing communication | | | Week 8 | Postmodern advertising and marketing communication | | | Week 9 | Mid-term exam | | | Week 10 | Postmodern brand management | | | Week 11 | Postmodern brand management | | | Week 12 | Postmodern communication management | | | Week 13 | Postmodern communication management | | | Week 14 | Postmodern relationship management | | | Week 15 | Postmodern relationship management | | | Week 16 | End-of-term exam | | | |
| 1 | Sözer, E.G. 2009; Postmodern Pazarlama, Beta Yayınları, İstanbul. | | | 2 | Odabaşı, Y. 2004; Postmodern Pazarlama, MediaCat, İstanbul. | | | |
| Method of Assessment | | Type of assessment | Week No | Date | Duration (hours) | Weight (%) | | Mid-term exam | 9 | 21/11/2018 | 1,10 | 30 | | Homework/Assignment/Term-paper | 12 | 19/12/2018 | 1 | 20 | | End-of-term exam | 16 | 09/01/2019 | 1,20 | 50 | | |
| Student Work Load and its Distribution | | Type of work | Duration (hours pw) | No of weeks / Number of activity | Hours in total per term | | Yüz yüze eğitim | 3 | 14 | 42 | | Sınıf dışı çalışma | 9 | 14 | 126 | | Laboratuar çalışması | 0 | 0 | 0 | | Arasınav için hazırlık | 10 | 2 | 20 | | Arasınav | 1.1 | 1 | 1.1 | | Uygulama | 0 | 0 | 0 | | Klinik Uygulama | 0 | 0 | 0 | | Ödev | 1 | 1 | 1 | | Proje | 0 | 0 | 0 | | Kısa sınav | 0 | 0 | 0 | | Dönem sonu sınavı için hazırlık | 12 | 3 | 36 | | Dönem sonu sınavı | 1.2 | 1 | 1.2 | | Diğer 1 | 0 | 0 | 0 | | Diğer 2 | 0 | 0 | 0 | | Total work load | | | 227.3 |
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