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GRADUATE INSTITUTE of SOCIAL SCIENCES / DEPARTMENT of BUSINESS ADMINISTRATION
Marketing-Masters with Thesis
Course Catalog
http://www.sbe.ktu.edu.tr/sbe2/index.php
Phone: +90 0462 3772437
SBE
GRADUATE INSTITUTE of SOCIAL SCIENCES / DEPARTMENT of BUSINESS ADMINISTRATION / Marketing-Masters with Thesis
Katalog Ana Sayfa
  Katalog Ana Sayfa  KTÜ Ana Sayfa   Katalog Ana Sayfa
 
 
ISL5310Political Marketing3+0+0ECTS:7.5
Year / SemesterFall Semester
Level of CourseSecond Cycle
Status Elective
DepartmentDEPARTMENT of BUSINESS ADMINISTRATION
Prerequisites and co-requisitesNone
Mode of DeliveryFace to face
Contact Hours14 weeks - 3 hours of lectures per week
LecturerProf. Dr. Hüseyin Sabri KURTULDU
Co-LecturerNone
Language of instructionTurkish
Professional practise ( internship ) None
 
The aim of the course:
To teach the marketing strategies of political parties and the leaders.
 
Programme OutcomesCTPOTOA
Upon successful completion of the course, the students will be able to :
PO - 1 : Learn and define marketing activities of political organizations.1,5,101,
PO - 2 : Design sample political organizations.1,5,101,
PO - 3 : Use the political marketing mix.1,5,101,
PO - 4 : Meet a challenge of producing original strategies inside the organization.1,5,101,
PO - 5 : Plan to keep in contact with the vot.1,5,101,
CTPO : Contribution to programme outcomes, TOA :Type of assessment (1: written exam, 2: Oral exam, 3: Homework assignment, 4: Laboratory exercise/exam, 5: Seminar / presentation, 6: Term paper), PO : Learning Outcome

 
Contents of the Course
Definition of political marketing, product, price, place and promotion at political marketing, leader, poll campaigns, image marketing at political marketing efficient factors at political marketing.
 
Course Syllabus
 WeekSubjectRelated Notes / Files
 Week 1Defining and contents of political marketing
 Week 2Political party's philosophy
 Week 3Political party's mision and vision
 Week 4Political environment analysis
 Week 5Political competition analysis
 Week 6Determination of voterbase
 Week 7Voter behaviores
 Week 8Mid-term exam
 Week 9Political grow strategies
 Week 10Political competition strategies
 Week 11Political product
 Week 12Political price
 Week 13Political distribution- Homework
 Week 14Political promotion
 Week 15Political information system
 Week 16End-of-term exam
 
Textbook / Material
1İslamoğlu,A,H. 2002; Siyaset Pazarlaması,Bete Basım Yayın Dağıtım A.Ş. İstanbul
 
Recommended Reading
1Tan, A. , 2002, Politik Pazarlama, Papatya Yayıncılık, İstanbul.
 
Method of Assessment
Type of assessmentWeek NoDate

Duration (hours)Weight (%)
Mid-term exam 9 20/11/2021 1 30
Quiz 12 18/12/2021 1 20
End-of-term exam 16 08/01/2022 1 50
 
Student Work Load and its Distribution
Type of workDuration (hours pw)

No of weeks / Number of activity

Hours in total per term
Yüz yüze eğitim 3 14 42
Sınıf dışı çalışma 8 14 112
Arasınav için hazırlık 12 2 24
Arasınav 2 1 2
Ödev 3 2 6
Dönem sonu sınavı için hazırlık 12 3 36
Dönem sonu sınavı 2 1 2
Total work load224