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| ISL5280 | Firm and Marketing Researchs | 3+0+0 | ECTS:7.5 | | Year / Semester | Fall Semester | | Level of Course | Second Cycle | | Status | Elective | | Department | DEPARTMENT of BUSINESS ADMINISTRATION | | Prerequisites and co-requisites | None | | Mode of Delivery | Face to face, Group study | | Contact Hours | 14 weeks - 3 hours of lectures per week | | Lecturer | Prof. Dr. Hasan AYYILDIZ | | Co-Lecturer | None | | Language of instruction | Turkish | | Professional practise ( internship ) | None | | | | The aim of the course: | | Stressing importance of research planning in marketing. |
| Programme Outcomes | CTPO | TOA | | Upon successful completion of the course, the students will be able to : | | | | PO - 1 : | define basic concepts about research | 1,3,5,10 | 1,3, | | PO - 2 : | understand mistakes on researches and can explain methods and constructs | 1,3,5,10 | 1,3, | | PO - 3 : | show true use of methods via obtained research formation and produce solutions | 1,3,5,10 | 1,3, | | PO - 4 : | use deep analysis with teaching true statistical research usage. | | 1,3, | | PO - 5 : | reclassify objects and reconstruct them in order to plan via deep analysis | 1,3,5,10 | 1,3, | | CTPO : Contribution to programme outcomes, TOA :Type of assessment (1: written exam, 2: Oral exam, 3: Homework assignment, 4: Laboratory exercise/exam, 5: Seminar / presentation, 6: Term paper), PO : Learning Outcome | | |
| Marketing research on work and firms environment, international marketing research planning, second degree data resource, first degree problems on data gathering, data gathering technics without report, report research, material ordering, model and data gathering operations, multinational data analysis, communication systems on international market. |
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| Course Syllabus | | Week | Subject | Related Notes / Files | | Week 1 | Marketing research on work and firms environment | | | Week 2 | international marketing research planning | | | Week 3 | second degree data resource, first degree problems on data gathering | | | Week 4 | data gathering technics without report | | | Week 5 | report research, material ordering | | | Week 6 | model and data gathering operations | | | Week 7 | multinational data analysis, communication systems on international market | | | Week 8 | Students' presentations | | | Week 9 | Mid-term exam | | | Week 10 | Students' presentations | | | Week 11 | Students' presentations | | | Week 12 | Students' presentations | | | Week 13 | Students' presentations | | | Week 14 | Students' presentations | | | Week 15 | Students' presentations | | | Week 16 | End-of-term exam | | | |
| 1 | Kurtuluş, K. 2004; Pazarlama Araştırmaları, Literatür Yayınları-114, 7. Basım, İstanbul | | | |
| 1 | Nakip, M. 2006; Pazarlama Araştırmaları: Teknikler ve SPSS Destekli Uygulamalar, Seçkin Yayınevi, 2. Basım, Ankara | | | |
| Method of Assessment | | Type of assessment | Week No | Date | Duration (hours) | Weight (%) | | Mid-term exam | 9 | | 1,5 | 30 | | Presentation | 10
11
12
13
14
15 | | 2,25 | 20 | | End-of-term exam | 16 | | 2 | 50 | | |
| Student Work Load and its Distribution | | Type of work | Duration (hours pw) | No of weeks / Number of activity | Hours in total per term | | Sınıf dışı çalışma | 5 | 14 | 70 | | Laboratuar çalışması | 0 | 0 | 0 | | Uygulama | 0 | 0 | 0 | | Klinik Uygulama | 0 | 0 | 0 | | Ödev | 2 | 8 | 16 | | Proje | 0 | 0 | 0 | | Diğer 2 | 0 | 0 | 0 | | Total work load | | | 86 |
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