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GRADUATE INSTITUTE of SOCIAL SCIENCES / DEPARTMENT of BUSINESS ADMINISTRATION
Marketing-Masters with Thesis
Course Catalog
http://www.sbe.ktu.edu.tr/sbe2/index.php
Phone: +90 0462 3772437
SBE
GRADUATE INSTITUTE of SOCIAL SCIENCES / DEPARTMENT of BUSINESS ADMINISTRATION / Marketing-Masters with Thesis
Katalog Ana Sayfa
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ISL5190Enterprise Strategies3+0+0ECTS:7.5
Year / SemesterFall Semester
Level of CourseSecond Cycle
Status Elective
DepartmentDEPARTMENT of BUSINESS ADMINISTRATION
Prerequisites and co-requisitesNone
Mode of DeliveryFace to face
Contact Hours14 weeks - 3 hours of lectures per week
LecturerProf. Dr. Hüseyin Sabri KURTULDU
Co-LecturerNone
Language of instructionTurkish
Professional practise ( internship ) None
 
The aim of the course:
To define the competition strategies of business.
 
Programme OutcomesCTPOTOA
Upon successful completion of the course, the students will be able to :
PO - 1 : Match competition and growth strategies with firms.1,5,101,
PO - 2 : Make proper conclusions from competition and growth strategies.1,5,101,
PO - 3 : Project competition and growth strategies for different cases by depending on the changing conditions.1,5,101,
PO - 4 : Meet a challenge of applying these strategies in his or her firm where he or she works by taking a risk.1,5,101,
PO - 5 : Keep in contact with both employees and competitors.1,5,101,
CTPO : Contribution to programme outcomes, TOA :Type of assessment (1: written exam, 2: Oral exam, 3: Homework assignment, 4: Laboratory exercise/exam, 5: Seminar / presentation, 6: Term paper), PO : Learning Outcome

 
Contents of the Course
Principle concepts, circular flow of economic activity, market, demand supply and price mechanism, cobweb theorem, marginal utility in difference curves, shifts in demand and equilibrium.
 
Course Syllabus
 WeekSubjectRelated Notes / Files
 Week 1Strategies Planing
 Week 2Positioning Strategies
 Week 3Product Strategies
 Week 4Brand Strategies
 Week 5Product Life Style Strategies
 Week 6Packeging Strategies
 Week 7Labeled Strategies
 Week 8Mid-term exam
 Week 9Price Strategies
 Week 10Distribution Strategies
 Week 11Physical Distribution Strategies
 Week 12Advertisement Strategies
 Week 13Personal Saling Strategies- Homework
 Week 14Public Relation Strategies
 Week 15Services Strategies
 Week 16End-of-term exam
 
Textbook / Material
1Torlak,Ö ve Altunışık,R. 2009; Pazarlama Stratejileri,Beta Basım Yayın Dağıtım A.Ş. İstanbul
 
Recommended Reading
1Schmitt, B. , Simonson, A. , 2000, Pazarlama Estetiği, Sistem Yayıncılık, İstanbul.
 
Method of Assessment
Type of assessmentWeek NoDate

Duration (hours)Weight (%)
Mid-term exam 9 19/11/2023 1 30
Quiz 12 17/12/2023 1 20
End-of-term exam 16 07/01/2024 1 50
 
Student Work Load and its Distribution
Type of workDuration (hours pw)

No of weeks / Number of activity

Hours in total per term
Yüz yüze eğitim 3 14 42
Sınıf dışı çalışma 8 14 112
Arasınav için hazırlık 12 2 24
Arasınav 2 1 2
Ödev 3 2 6
Dönem sonu sınavı için hazırlık 12 3 36
Dönem sonu sınavı 2 1 2
Total work load224