|
|
| TDS 122 | Public Relations in Health Care | 3+0+0 | ECTS:3 | | Year / Semester | Spring Semester | | Level of Course | Short Cycle | | Status | Compulsory | | Department | DEPARTMENT of MEDICAL SERVICES and TECHNIQUES | | Prerequisites and co-requisites | None | | Mode of Delivery | Face to face | | Contact Hours | 14 weeks - 3 hours of lectures per week | | Lecturer | -- | | Co-Lecturer | None | | Language of instruction | Turkish | | Professional practise ( internship ) | None | | | | The aim of the course: | | To teach the students, puplic relations and its practicals in the health care institutions. |
| Learning Outcomes | CTPO | TOA | | Upon successful completion of the course, the students will be able to : | | | | LO - 1 : | define the basic concepts related to public relations.
| 1,4,5 | 1 | | LO - 2 : | explain principles of communication and communication process the structural properties | 1,2,4,5 | 1,5 | | LO - 3 : | explain the behavioral dimension of public relations
| 1,5 | 1,6 | | LO - 4 : | know health institutions revealed the need for public relations reasons | 1,5 | 1 | | LO - 5 : | know the organization of public relations department in health institutions. | 5 | 1 | | LO - 6 : | know duties of public relations in health care facilities, tools, methods and techniques can be explained | 1,2,5 | 1,3,5 | | CTPO : Contribution to programme outcomes, TOA :Type of assessment (1: written exam, 2: Oral exam, 3: Homework assignment, 4: Laboratory exercise/exam, 5: Seminar / presentation, 6: Term paper), LO : Learning Outcome | | |
| Basic concepts, The causes of the public relations activities which happen at the health care, The organisation of public relation department, The devolopment of public relation program, The practical areas of public relations, The techniques, instruments and methods used in the public relations. . . |
| |
| Course Syllabus | | Week | Subject | Related Notes / Files | | Week 1 | Basic concepts | | | Week 2 | Basic concepts | | | Week 3 | The causes of the public relations activities at the health care institutions | | | Week 4 | The causes of the public relations activities at the health care institutions
| | | Week 5 | Objectives and Principles, | | | Week 6 | Objectives and Principles | | | Week 7 | The organisation of public relation department
| | | Week 8 | The organisation of public relation department
| | | Week 9 | Mid-term exam | | | Week 10 | The devolopment of public relation program
| | | Week 11 | The devolopment of public relation program
| | | Week 12 | The practical areas of public relations
| | | Week 13 | The techniques, instruments and methods used in the public relations
| | | Week 14 | second mid term exam | | | Week 15 | The techniques, instruments and methods used in the public relations
| | | Week 16 | Final exam | | | |
| 1 | Tengilimoğlu D., 2001;Sağlık Kuruluşlarında Halkla İlişkiler, Gazi Kitapevi, Ankara | | | 2 | Gürgen H., 2010;Halkla İlişkiler, Anadolu Üniversitesi Yayınları,Eskişehir | | | |
| 1 | Tortop Nuri, 2010; Halkla İlişkiler, Nobel Kitabevi, Ankara | | | |
| Method of Assessment | | Type of assessment | Week No | Date | Duration (hours) | Weight (%) | | Mid-term exam | 9 | | 1 | 30 | | Homework/Assignment/Term-paper | 14 | | 1 | 20 | | End-of-term exam | 16 | | 1 | 50 | | |
| Student Work Load and its Distribution | | Type of work | Duration (hours pw) | No of weeks / Number of activity | Hours in total per term | | Yüz yüze eğitim | 3 | 14 | 42 | | Arasınav için hazırlık | 10 | 1 | 10 | | Arasınav | 1 | 1 | 1 | | Ödev | 10 | 1 | 10 | | Dönem sonu sınavı için hazırlık | 12 | 1 | 12 | | Dönem sonu sınavı | 1 | 1 | 1 | | Total work load | | | 76 |
|