|
|
| AGRF2002 | Corporate Identity Design II | 3+1+0 | ECTS:5 | | Year / Semester | Spring Semester | | Level of Course | Short Cycle | | Status | Compulsory | | Department | DEPARTMENT of DESIGN | | Prerequisites and co-requisites | None | | Mode of Delivery | | | Contact Hours | 14 weeks - 3 hours of lectures and 1 hour of practicals per week | | Lecturer | Öğretim Görevlisi Hasan ARIOĞLU | | Co-Lecturer | | | Language of instruction | Turkish | | Professional practise ( internship ) | None | | | | The aim of the course: | | To gain knowledge and experience about logos, emblems, logotype and corporate identity designs. |
| Learning Outcomes | CTPO | TOA | | Upon successful completion of the course, the students will be able to : | | | | LO - 1 : | Students gain expertise in logo design and corporate identity design | 2,4,5,6 | | | LO - 2 : | Student can design detailed corporate identity products | 2,4,5,6 | | | CTPO : Contribution to programme outcomes, TOA :Type of assessment (1: written exam, 2: Oral exam, 3: Homework assignment, 4: Laboratory exercise/exam, 5: Seminar / presentation, 6: Term paper), LO : Learning Outcome | | |
| Be able to produce logo and logotype studies in advanced and market standards. To be able to create impressive, qualified and aesthetic corporate identity studies with creative design ideas. Knowledge of corporate identity products and expertise in technical details. To prepare professional corporate identity books. |
| |
| Course Syllabus | | Week | Subject | Related Notes / Files | | Week 1 | Sharing course content and promotional materials | | | Week 2 | Inspection of design products of companies with large corporate identity | | | Week 3 | Determination of design products to be produced within the scope of corporate identity | | | Week 4 | Sector, name selection and sample corporate identity planning | | | Week 5 | Logo design sketches | | | Week 6 | Vectorization of the agreed logotype | | | Week 7 | Logo, business card, letterhead paper applications | | | Week 8 | Designing the file, cd and label | | | Week 9 | Midterm exam | | | Week 10 | Design of vehicle dressing | | | Week 11 | Building cladding design | | | Week 12 | Making flag, pennant, organizer designs | | | Week 13 | Designing promotional items | | | Week 14 | Transformation of works into corporate identity book form | | | Week 15 | Transformation of works into corporate identity book form | | | Week 16 | Final exam | | | |
| Method of Assessment | | Type of assessment | Week No | Date | Duration (hours) | Weight (%) | | Mid-term exam | 9 | | 1 | 40 | | End-of-term exam | 16 | | 1 | 60 | | |
| Student Work Load and its Distribution | | Type of work | Duration (hours pw) | No of weeks / Number of activity | Hours in total per term | | Yüz yüze eğitim | 4 | 14 | 56 | | Sınıf dışı çalışma | 3 | 14 | 42 | | Arasınav için hazırlık | 2 | 3 | 6 | | Arasınav | 1 | 1 | 1 | | Dönem sonu sınavı için hazırlık | 5 | 3 | 15 | | Dönem sonu sınavı | 1 | 1 | 1 | | Total work load | | | 121 |
|