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| AGRF2003 | Corporate Identity Design I | 3+1+0 | ECTS:4 | | Year / Semester | Fall Semester | | Level of Course | Short Cycle | | Status | Compulsory | | Department | DEPARTMENT of DESIGN | | Prerequisites and co-requisites | None | | Mode of Delivery | Face to face, Lab work , Practical | | Contact Hours | 14 weeks - 3 hours of lectures and 1 hour of practicals per week | | Lecturer | Öğretim Görevlisi Hasan ARIOĞLU | | Co-Lecturer | | | Language of instruction | Turkish | | Professional practise ( internship ) | None | | | | The aim of the course: | |
| Learning Outcomes | CTPO | TOA | | Upon successful completion of the course, the students will be able to : | | | | LO - 1 : | Student learns the concepts of logo, logotype and applications | 6,8,10,14 | | | LO - 2 : | Student knows corporate identity concept and corporate identity products | 6,8,10,14 | | | LO - 3 : | The student can prepare basic corporate identity applications. | 6,8,10,14 | | | CTPO : Contribution to programme outcomes, TOA :Type of assessment (1: written exam, 2: Oral exam, 3: Homework assignment, 4: Laboratory exercise/exam, 5: Seminar / presentation, 6: Term paper), LO : Learning Outcome | | |
| Learning logo, emblem, logotype concepts. Logo work on vector and pixel based software. Learning logo design criteria. Preparation of qualitative and aesthetic institutional identity credits. To learn basic corporate identity concept information and to make its designs. |
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| Course Syllabus | | Week | Subject | Related Notes / Files | | Week 1 | Sharing course content and promotional materials | | | Week 2 | Learning what is the logo, logotype | | | Week 3 | Examination of sample logo work. | | | Week 4 | Place and importance of logo design in corporate identity. | | | Week 5 | Creative and aesthetic solutions in logo design | | | Week 6 | Sample logo design in vector based software | | | Week 7 | Sample logo design in vector based software | | | Week 8 | Sample logo design in vector based software. | | | Week 9 | Midterm exam | | | Week 10 | Introduction to the concept of corporate identity | | | Week 11 | Examination of corporate identity items and designs | | | Week 12 | Business card study | | | Week 13 | Letterhead paper work | | | Week 14 | Designing a file design | | | Week 15 | Creation of corporate identity presentation book | | | Week 16 | Final exam | | | |
| Method of Assessment | | Type of assessment | Week No | Date | Duration (hours) | Weight (%) | | Mid-term exam | 9 | | 1 | 40 | | In-term studies (second mid-term exam) | 16 | | | 60 | | |
| Student Work Load and its Distribution | | Type of work | Duration (hours pw) | No of weeks / Number of activity | Hours in total per term | | Yüz yüze eğitim | 4 | 14 | 56 | | Sınıf dışı çalışma | 3 | 14 | 42 | | Arasınav için hazırlık | 2 | 3 | 6 | | Arasınav | 1 | 1 | 1 | | Dönem sonu sınavı için hazırlık | 5 | 3 | 15 | | Dönem sonu sınavı | 1 | 1 | 1 | | Total work load | | | 121 |
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