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| VHIP2001 | Advertising and Promotional Campains | 3+0+0 | ECTS:4 | | Year / Semester | Fall Semester | | Level of Course | Short Cycle | | Status | Compulsory | | Department | | | Prerequisites and co-requisites | None | | Mode of Delivery | Face to face | | Contact Hours | 14 weeks - 3 hours of lectures per week | | Lecturer | -- | | Co-Lecturer | Öğr. Gör. Mehmet Sinan TAM | | Language of instruction | Turkish | | Professional practise ( internship ) | None | | | | The aim of the course: | | Its aimed to solve a communication problem through the agencies that founded by the students. The students are supposed to present their own multi-channeled communication campaigns that on the subjects that specified at the start of semester in front of a jury that consists of academicians and sector agents. The students are aimed to prepare a campaign step by step during the semester and present at the end of semester. The course subject can be chosen from current competitions. |
| Learning Outcomes | CTPO | TOA | | Upon successful completion of the course, the students will be able to : | | | | LO - 1 : | The students will prepare homework for midterm exam. | 1,2,3,4,5,6 | 1 | | LO - 2 : | They will do practices every week and they will present their campaigns | 1,2,3,4,5,6 | 1 | | LO - 3 : | They worked on it during the semester, at the end of the semester in front of a jury. | 1,2,3,4,5,6 | 1 | | CTPO : Contribution to programme outcomes, TOA :Type of assessment (1: written exam, 2: Oral exam, 3: Homework assignment, 4: Laboratory exercise/exam, 5: Seminar / presentation, 6: Term paper), LO : Learning Outcome | | |
| The course aims at acknowledging students about basic advertising theories and applications. The course includes the subjects such as the process of advertising campaigns, purposes, receptives, advertising media tecniques, advertising campaigns, message strategies and application. |
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| Course Syllabus | | Week | Subject | Related Notes / Files | | Week 1 | Presentation of the course, effective methods of getting a brief, brief notes | | | Week 2 | Brief meeting | | | Week 3 | Search, Strategic decisions and strategic planning | | | Week 4 | Channel strategy, media plan and the budget | | | Week 5 | Creative works in Advertising | | | Week 6 | Concur preparation process and production | | | Week 7 | Pre-preparation works of presention technics and practice | | | Week 8 | Pre-preparation works of presention technics and practice | | | Week 9 | Exam | | | Week 10 | Campaign presentations, presentation evaluations | | | Week 11 | Campaign presentations, presentation evaluations | | | Week 12 | Campaign presentations, presentation evaluations | | | Week 13 | Campaign presentations, presentation evaluations | | | Week 14 | Campaign presentations, presentation evaluations | | | Week 15 | Campaign presentations, presentation evaluations | | | Week 16 | Exam | | | |
| Method of Assessment | | Type of assessment | Week No | Date | Duration (hours) | Weight (%) | | Mid-term exam | 9 | 11/2018 | 50 | 50 | | End-of-term exam | 16 | 01/2019 | 50 | 50 | | |
| Student Work Load and its Distribution | | Type of work | Duration (hours pw) | No of weeks / Number of activity | Hours in total per term | | Yüz yüze eğitim | 14 | 3 | 42 | | Arasınav için hazırlık | 2 | 3 | 6 | | Arasınav | 1 | 1 | 1 | | Uygulama | 12 | 2 | 24 | | Ödev | 2 | 10 | 20 | | Proje | 2 | 10 | 20 | | Dönem sonu sınavı için hazırlık | 2 | 3 | 6 | | Dönem sonu sınavı | 1 | 1 | 1 | | Total work load | | | 120 |
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