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ISL 447 | Marketing Research | 4+0+0 | ECTS:7 | Year / Semester | Fall Semester | Level of Course | First Cycle | Status | Compulsory | Department | DEPARTMENT of BUSINESS | Prerequisites and co-requisites | None | Mode of Delivery | Face to face | Contact Hours | 14 weeks - 4 hours of lectures per week | Lecturer | -- | Co-Lecturer | PROF. DR. PROF. DR. Hüseyin Sabri KURTULDU, | Language of instruction | Turkish | Professional practise ( internship ) | None | | The aim of the course: | To give marketing research and planning knowledges. |
Learning Outcomes | CTPO | TOA | Upon successful completion of the course, the students will be able to : | | | LO - 1 : | List the methods in marketing research. | 1,2,3,4,5,6,7,8,9,10 | 1 | LO - 2 : | Predict what the effects of each method used in marketing research will be like on firm activities. | 1,2,3,4,5,6,7,8,9,10 | 1 | LO - 3 : | Use the most suitable statistical techniques according to the firms purpose. | 1,2,3,4,5,6,7,8,9,10 | 1 | LO - 4 : | Find out whether the results obtained through statistical techniques are appropriate for the firm's purposes. | 1,2,3,4,5,6,7,8,9,10 | 1 | LO - 5 : | Rearrenge the firm's activities according to the results obtained through techniques used. | 1,2,3,4,5,6,7,8,9,10 | 1 | CTPO : Contribution to programme outcomes, TOA :Type of assessment (1: written exam, 2: Oral exam, 3: Homework assignment, 4: Laboratory exercise/exam, 5: Seminar / presentation, 6: Term paper), LO : Learning Outcome | |
Importance of marketing research, models of decision making, hypothesis tests, process and kinds of sampling, measuring and measurement, methods for gathering information, methods for analysis. |
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Course Syllabus | Week | Subject | Related Notes / Files | Week 1 | Definition and characterictics of marketing research | | Week 2 | Levels of marketing research proces | | Week 3 | Exploratory researchs and qualitative working | | Week 4 | Secondary data collection | | Week 5 | Data collection with surveys | | Week 6 | Research conception and sources of error | | Week 7 | Data collection with observation | | Week 8 | Data collection with experiment | | Week 9 | Mid-term exam | | Week 10 | Measurement and scaling | | Week 11 | Form design | | Week 12 | Sampling | | Week 13 | Frequency dispersion and hypothesis testing | | Week 14 | Important degree and statistically strength | | Week 15 | Parametric and non-parametric testing | | Week 16 | End-of-term exam | | |
1 | Nakip, M. , 2008, Pazarlama Araştırmalarına Giriş (SPSS Destekli) , Seçkin Yayıncılık, Ankara . | | |
1 | Gegez,A,E. 2007; Pazarlama Araştırmaları,Bete Basım Yayım Dağıtım A.Ş., İstanbul | | |
Method of Assessment | Type of assessment | Week No | Date | Duration (hours) | Weight (%) | Mid-term exam | 9 | 13/11/2017 | 0,8 | 50 | End-of-term exam | 16 | 03/01/2017 | 0,8 | 50 | |
Student Work Load and its Distribution | Type of work | Duration (hours pw) | No of weeks / Number of activity | Hours in total per term | Yüz yüze eğitim | 3 | 14 | 42 | Sınıf dışı çalışma | 6 | 14 | 84 | Arasınav için hazırlık | 10 | 2 | 20 | Arasınav | 1 | 1 | 1 | Dönem sonu sınavı için hazırlık | 11 | 3 | 33 | Dönem sonu sınavı | 2 | 1 | 2 | Total work load | | | 182 |
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