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| SEC 433 | Consumer Behavior | 3+0+0 | ECTS:5 | | Year / Semester | Fall Semester | | Level of Course | First Cycle | | Status | Elective | | Department | DEPARTMENT of BUSINESS | | Prerequisites and co-requisites | None | | Mode of Delivery | Face to face | | Contact Hours | 14 weeks - 3 hours of lectures per week | | Lecturer | -- | | Co-Lecturer | Non | | Language of instruction | Turkish | | Professional practise ( internship ) | None | | | | The aim of the course: | | The objective of this course is to teach Consumer and Consumer Behaviour concepts. |
| Learning Outcomes | CTPO | TOA | | Upon successful completion of the course, the students will be able to : | | | | LO - 1 : | They will define consumer concept. | 1,3,5,6,7,8,9,10 | | | LO - 2 : | Define the fundamental conceptions of consumer behaviour. | 1,3,5,6,7,8,9,10 | | | LO - 3 : | They will do design an evaluation about in consumer behaviour. | 1,3,5,6,7,8,9,10 | | | LO - 4 : | They will have ability of confirming the problems in seller between consumer behaviour. | 1,3,5,6,7,8,9,10 | | | LO - 5 : | They will be able to know their behavior according to the types of consumers. | 1,3,5,6,7,8,9,10 | | | CTPO : Contribution to programme outcomes, TOA :Type of assessment (1: written exam, 2: Oral exam, 3: Homework assignment, 4: Laboratory exercise/exam, 5: Seminar / presentation, 6: Term paper), LO : Learning Outcome | | |
| Introduction to consumer behavior,Market segmentation, Learning, motivation, perception, attitudes and attitudes change, socio-cultural influences on consumer behavior: group dynamics and counseling groups,family, personal effects and diffusion of innovation,consumer buying decision process. |
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| Course Syllabus | | Week | Subject | Related Notes / Files | | Week 1 | Introduction to consumer behavior,Consumer and Consumer Behaviour concepts. | | | Week 2 | Market segmentation. | | | Week 3 | Consumer perception. | | | Week 4 | Customer Type. | | | Week 5 | Variable customer satisfaction. | | | Week 6 | Motivations in consumer. | | | Week 7 | Consumer buying decision process. | | | Week 8 | Learning and attitudes of consumers. | | | Week 9 | Mid-term exam | | | Week 10 | Socio-cultural influences on consumer behavior. | | | Week 11 | Personality, values, and lifestyle of consumers. | | | Week 12 | Offset the effects of group behavior of consumers. | | | Week 13 | Social class and status of consumers. | | | Week 14 | Influence of culture on buying and consumption | | | Week 15 | Diffusion of innovations. | | | Week 16 | End-of-term exam | | | |
| 1 | Odabaşı y., barış g. 2002; Tüketici Davranışı Mediacat, İstanbul | | | |
| Method of Assessment | | Type of assessment | Week No | Date | Duration (hours) | Weight (%) | | Mid-term exam | 9 | 13/11/2016 | 1 | 50 | | End-of-term exam | 16 | 03/01/2017 | 1 | 50 | | |
| Student Work Load and its Distribution | | Type of work | Duration (hours pw) | No of weeks / Number of activity | Hours in total per term | | Yüz yüze eğitim | 3 | 14 | 42 | | Sınıf dışı çalışma | 4 | 14 | 56 | | Arasınav için hazırlık | 9 | 2 | 18 | | Arasınav | 1 | 1 | 1 | | Dönem sonu sınavı için hazırlık | 11 | 3 | 33 | | Dönem sonu sınavı | 1 | 1 | 1 | | Total work load | | | 151 |
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