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FACULTY of ENGINEERING / DEPARTMENT of GEOMATICS ENGINEERING

Course Catalog
http://www.harita.ktu.edu.tr
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FACULTY of ENGINEERING / DEPARTMENT of GEOMATICS ENGINEERING /
Katalog Ana Sayfa
  Katalog Ana Sayfa  KTÜ Ana Sayfa   Katalog Ana Sayfa
 
 
ISL2016Marketing Communication Management3+0+0ECTS:4
Year / SemesterSpring Semester
Level of CourseFirst Cycle
Status Elective
DepartmentDEPARTMENT of BUSINESS
Prerequisites and co-requisitesNone
Mode of DeliveryFace to face
Contact Hours14 weeks - 3 hours of lectures per week
LecturerProf. Dr. Hüseyin Sabri KURTULDU
Co-LecturerNone
Language of instructionTurkish
Professional practise ( internship ) None
 
The aim of the course:
Teach as practical methods that used in marketing communication
 
Learning OutcomesCTPOTOA
Upon successful completion of the course, the students will be able to :
LO - 1 : Recognize to marketing as form communication 1,2,3,4,5,6,7,8,9,101
LO - 2 : Apply to communication methods with successful 1,2,3,4,5,6,7,8,9,101
LO - 3 : Learn manage to relationships with costumers 1,3,4,5,6,7,8,9,101
LO - 4 : Earn to use ability to promotion methods 1,2,3,4,5,6,7,8,9,101
LO - 5 : To establish relations with media1,2,3,4,5,6,7,8,9,101
CTPO : Contribution to programme outcomes, TOA :Type of assessment (1: written exam, 2: Oral exam, 3: Homework assignment, 4: Laboratory exercise/exam, 5: Seminar / presentation, 6: Term paper), LO : Learning Outcome

 
Contents of the Course
Communication, Public Relation, Advertising, Personnel Sailing, Sales Promotion and Costumer Reltionships Management
 
Course Syllabus
 WeekSubjectRelated Notes / Files
 Week 1Communication
 Week 2Marketing
 Week 3Marketing Communication
 Week 4Basic Approach in Marketing Communication
 Week 5Public Relations and Process
 Week 6Kinds of Public Relations
 Week 7Advertising and it's functionals
 Week 8Kinds of Advertising
 Week 9Mid-term exam
 Week 10Advertising tools and scala of advertising effect
 Week 11Personnel Sailing
 Week 12Sales Promotion
 Week 13Costumer Relationships Management
 Week 14Direct Marketing
 Week 15Media Marketing
 Week 16End-of-term exam
 
Textbook / Material
1Erciş, Mehmet, S , 2010; Pazarlama İletişiminde Temel Yaklaşımlar, Nobel Yayın Dağıtım, Ankara
 
Recommended Reading
 
Method of Assessment
Type of assessmentWeek NoDate

Duration (hours)Weight (%)
Mid-term exam 9 09/4/2019 0,5 50
End-of-term exam 16 10/6/2019 0,5 50
 
Student Work Load and its Distribution
Type of workDuration (hours pw)

No of weeks / Number of activity

Hours in total per term
Yüz yüze eğitim 3 14 42
Sınıf dışı çalışma 3 14 42
Arasınav için hazırlık 6 2 12
Arasınav 1 1 1
Dönem sonu sınavı için hazırlık 11 2 22
Dönem sonu sınavı 1 1 1
Total work load120