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| HIR 402 | Advertising Campaign | 3+2+0 | ECTS:5 | | Year / Semester | Spring Semester | | Level of Course | First Cycle | | Status | Compulsory | | Department | | | Prerequisites and co-requisites | None | | Mode of Delivery | Face to face, Group study | | Contact Hours | 14 weeks - 3 hours of lectures and 2 hours of practicals per week | | Lecturer | -- | | Co-Lecturer | LECTURER Özer SİLSÜPÜR, | | Language of instruction | Turkish | | Professional practise ( internship ) | None | | | | The aim of the course: | | To define the communication problems of a trade mark and to put forward communication targets in order to be able to solve these problems, to find the advertising idea which will solve these problems and apply this idea in the mentioned fields, to measure whether the target has been reached or not. |
| Learning Outcomes | CTPO | TOA | | Upon successful completion of the course, the students will be able to : | | | | LO - 1 : | Summarise the preparing processes of a public relations campaign. | 1,2,3 | 5 | | LO - 2 : | Make strategical planning a a public relations campaign. | 13,14 | 5 | | LO - 3 : | Apply creative strategy of a public relations campaign. | 2,8,13,14 | 5 | | LO - 4 : | Evaluate various applying in public relations. | 13,14,19 | 5 | | LO - 5 : | Present before an audience the results and outcome of any exercise. | 18,19 | 5 | | CTPO : Contribution to programme outcomes, TOA :Type of assessment (1: written exam, 2: Oral exam, 3: Homework assignment, 4: Laboratory exercise/exam, 5: Seminar / presentation, 6: Term paper), LO : Learning Outcome | | |
| Planning advertising campaigns. |
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| Course Syllabus | | Week | Subject | Related Notes / Files | | Week 1 | Creation of groups, determination of instructor advisor | | | Week 2 | Brief and product-brand identification | | | Week 3 | Basic point and case analysis briefe | | | Week 4 | Situation analysis of communication problems | | | Week 5 | Creative development of the strategy | | | Week 6 | Creative applications | | | Week 7 | Delivery of campaign reports | | | Week 8 | Brief and situation analysis for the second campaign | | | Week 9 | Mid-term exam | | | Week 10 | Creative development of the strategy | | | Week 11 | Creative applications | | | Week 12 | Creative applications | | | Week 13 | Creative applications | | | Week 14 | Media plan | | | Week 15 | Campaign report | | | Week 16 | End-of-term exam | | | |
| 1 | Avery, J.. 2000; Kampanya Planlaması: Advertising Campaign Planning, Reklamcılık Vakfı Yayınları, İstanbul. | | | |
| Method of Assessment | | Type of assessment | Week No | Date | Duration (hours) | Weight (%) | | Mid-term exam | 9 | /04/2017 | 1 | 50 | | End-of-term exam | 16 | /06/2017 | 1 | 50 | | |
| Student Work Load and its Distribution | | Type of work | Duration (hours pw) | No of weeks / Number of activity | Hours in total per term | | Yüz yüze eğitim | 3 | 14 | 42 | | Sınıf dışı çalışma | 3 | 14 | 42 | | Arasınav için hazırlık | 24 | 1 | 24 | | Arasınav | 1 | 1 | 1 | | Uygulama | 10 | 1 | 10 | | Dönem sonu sınavı için hazırlık | 30 | 1 | 30 | | Dönem sonu sınavı | 1 | 1 | 1 | | Total work load | | | 150 |
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