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| ISL2016 | Marketing Communication Management | 3+0+0 | ECTS:4 | | Year / Semester | Spring Semester | | Level of Course | First Cycle | | Status | Elective | | Department | DEPARTMENT of BUSINESS | | Prerequisites and co-requisites | None | | Mode of Delivery | Face to face | | Contact Hours | 14 weeks - 3 hours of lectures per week | | Lecturer | Prof. Dr. Hüseyin Sabri KURTULDU | | Co-Lecturer | None | | Language of instruction | Turkish | | Professional practise ( internship ) | None | | | | The aim of the course: | | Teach as practical methods that used in marketing communication |
| Learning Outcomes | CTPO | TOA | | Upon successful completion of the course, the students will be able to : | | | | LO - 1 : | Recognize to marketing as form communication | 1 - 5 - 8 | 1, | | LO - 2 : | Apply to communication methods with successful | 1 - 5 - 8 | 1, | | LO - 3 : | Learn manage to relationships with costumers | 1 - 5 - 8 | 1, | | LO - 4 : | Earn to use ability to promotion methods | 1 - 5 - 8 | 1, | | LO - 5 : | To establish relations with media | 1 - 5 - 8 | 1, | | CTPO : Contribution to programme outcomes, TOA :Type of assessment (1: written exam, 2: Oral exam, 3: Homework assignment, 4: Laboratory exercise/exam, 5: Seminar / presentation, 6: Term paper), LO : Learning Outcome | | |
| Communication, Public Relation, Advertising, Personnel Sailing, Sales Promotion and Costumer Reltionships Management |
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| Course Syllabus | | Week | Subject | Related Notes / Files | | Week 1 | Communication | | | Week 2 | Marketing | | | Week 3 | Marketing Communication | | | Week 4 | Basic Approach in Marketing Communication | | | Week 5 | Public Relations and Process | | | Week 6 | Kinds of Public Relations | | | Week 7 | Advertising and it's functionals | | | Week 8 | Kinds of Advertising | | | Week 9 | Mid-term exam | | | Week 10 | Advertising tools and scala of advertising effect | | | Week 11 | Personnel Sailing | | | Week 12 | Sales Promotion | | | Week 13 | Costumer Relationships Management | | | Week 14 | Direct Marketing | | | Week 15 | Media Marketing | | | Week 16 | End-of-term exam | | | |
| 1 | Erciş, Mehmet, S , 2010; Pazarlama İletişiminde Temel Yaklaşımlar, Nobel Yayın Dağıtım, Ankara | | | |
| Method of Assessment | | Type of assessment | Week No | Date | Duration (hours) | Weight (%) | | Mid-term exam | 9 | 04/2025 | 0,5 | 50 | | End-of-term exam | 16 | 06/2025 | 0,5 | 50 | | |
| Student Work Load and its Distribution | | Type of work | Duration (hours pw) | No of weeks / Number of activity | Hours in total per term | | Yüz yüze eğitim | 3 | 14 | 42 | | Sınıf dışı çalışma | 3 | 14 | 42 | | Arasınav için hazırlık | 6 | 2 | 12 | | Arasınav | 1 | 1 | 1 | | Dönem sonu sınavı için hazırlık | 11 | 2 | 22 | | Dönem sonu sınavı | 1 | 1 | 1 | | Total work load | | | 120 |
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