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| ISL5780 | Marketing Ethics | 3+0+0 | ECTS:7.5 | | Year / Semester | Spring Semester | | Level of Course | Second Cycle | | Status | Elective | | Department | DEPARTMENT of BUSINESS ADMINISTRATION | | Prerequisites and co-requisites | None | | Mode of Delivery | | | Contact Hours | 14 weeks - 3 hours of lectures per week | | Lecturer | Prof. Dr. Hüseyin Sabri KURTULDU | | Co-Lecturer | None | | Language of instruction | Turkish | | Professional practise ( internship ) | None | | | | The aim of the course: | | Investigation of marketing practices according to business and marketing ethics. |
| Programme Outcomes | CTPO | TOA | | Upon successful completion of the course, the students will be able to : | | | | PO - 1 : | Put forward that marketing efforts must be kept according to ethics values. | 1,5,10 | 1, | | PO - 2 : | Transform the marketing ethics into beneficial efforts. | 1,5,10 | 1, | | PO - 3 : | Discover the marketing ethics principles through individual sale practices. | 1,5,10 | 1, | | PO - 4 : | Evaluate the relations among facts and select the results obtained, by getting in contact with them. | 1,5,10 | 1, | | PO - 5 : | Rearrange the ethics matter by getting in contact with customers. | 1,5,10 | 1, | | CTPO : Contribution to programme outcomes, TOA :Type of assessment (1: written exam, 2: Oral exam, 3: Homework assignment, 4: Laboratory exercise/exam, 5: Seminar / presentation, 6: Term paper), PO : Learning Outcome | | |
| Social responsibilities of businesses for marketing, the definition and significance of marketing ethics, basic modeling studies for marketing ethics, analyse of consumer behaviour in terms of marketing ethics. |
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| Course Syllabus | | Week | Subject | Related Notes / Files | | Week 1 | Ethics concept and theories | | | Week 2 | Business ethics | | | Week 3 | Ethical decisions models in business management | | | Week 4 | Developing of organizational ethics in businesses | | | Week 5 | Marketing ethics | | | Week 6 | Position of marketing ethics in business ethics | | | Week 7 | Ethical marketing decisions models | | | Week 8 | Mid-term exam | | | Week 9 | Non-ethical behaviories in marketing | | | Week 10 | Non-ethical buying behaviories of consumers | | | Week 11 | Ethics in marketing decesions | | | Week 12 | Ethics in product decesions | | | Week 13 | Ethics in price decesions- Homework | | | Week 14 | Ethics in distribution decesions | | | Week 15 | Ethics in promotion decesions | | | Week 16 | End-of-term exam | | | |
| 1 | Ural,T. 2003; İşletme ve Pazarlama Etiği, Detay Yayıncılık, Ankara
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| 1 | Torlak, Ö. , 2001, Pazarlama Ahlakı, Beta Basım Yayım, İstanbul. | | | |
| Method of Assessment | | Type of assessment | Week No | Date | Duration (hours) | Weight (%) | | Mid-term exam | 9 | 15/04/2025 | 1 | 30 | | Homework/Assignment/Term-paper | 12 | 25/05/2025 | 1 | 20 | | End-of-term exam | 16 | 11/06/2025 | 1 | 50 | | |
| Student Work Load and its Distribution | | Type of work | Duration (hours pw) | No of weeks / Number of activity | Hours in total per term | | Yüz yüze eğitim | 3 | 14 | 42 | | Sınıf dışı çalışma | 8 | 14 | 112 | | Arasınav için hazırlık | 12 | 2 | 24 | | Arasınav | 2 | 1 | 2 | | Ödev | 3 | 2 | 6 | | Dönem sonu sınavı için hazırlık | 12 | 3 | 36 | | Dönem sonu sınavı | 2 | 1 | 2 | | Total work load | | | 224 |
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