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| ISL5770 | Managerial Decision Making in Marketing | 3+0+0 | ECTS:7.5 | | Year / Semester | Spring Semester | | Level of Course | Second Cycle | | Status | Elective | | Department | DEPARTMENT of BUSINESS ADMINISTRATION | | Prerequisites and co-requisites | None | | Mode of Delivery | Face to face, Group study | | Contact Hours | 14 weeks - 3 hours of lectures per week | | Lecturer | Prof. Dr. Hasan AYYILDIZ | | Co-Lecturer | None | | Language of instruction | Turkish | | Professional practise ( internship ) | None | | | | The aim of the course: | | The course aim is to give the basic theoretical and practical knowledge to develop decision making models and apply these models to the marketing. |
| Programme Outcomes | CTPO | TOA | | Upon successful completion of the course, the students will be able to : | | | | PO - 1 : | understand marketing plans, determine their strengths and weaknesses, and develop relevant recommendations. | 2,4,8,9 | 1,3, | | PO - 2 : | identify marketing problems, analyze them, and prepare appropriate solutions for implementation. | 2,4,8,9 | 1,3, | | PO - 3 : | understand how marketing strategies support corporate goals. | 2,4,8,9 | 1,3, | | PO - 4 : | employ parallel fields i.e., business management, economics, managerial accounting, and supply chain management in solving marketing problems.
| 2,4,8,9 | 1,3, | | PO - 5 : | improve their written and oral communication skills through a variety of classroom exercises and assignments. | 2,4,8,9 | 1,3, | | CTPO : Contribution to programme outcomes, TOA :Type of assessment (1: written exam, 2: Oral exam, 3: Homework assignment, 4: Laboratory exercise/exam, 5: Seminar / presentation, 6: Term paper), PO : Learning Outcome | | |
| The important of managerial decision making in marketing, decision making process of marketing managers, practices and students' presentations. |
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| Course Syllabus | | Week | Subject | Related Notes / Files | | Week 1 | introduction to marketing planning | | | Week 2 | analyzing the current situation | | | Week 3 | understanding markets and customers | | | Week 4 | planning segmentation, targeting and positioning | | | Week 5 | planning direction, objectives, and marketing support | | | Week 6 | developing product and brand strategy | | | Week 7 | developing pricing strategy | | | Week 8 | developing channel and logistics strategy | | | Week 9 | mid-term exam | | | Week 10 | developing integrated marketing communication strategy | | | Week 11 | planning performance measurement and implementation control | | | Week 12 | planning performance measurement and implementation control | | | Week 13 | sample marketing plan: sonicsuperphone | | | Week 14 | sample marketing plan: kuş cenneti kafeteryası | | | Week 15 | sample marketing plan: türk telekom | | | Week 16 | End-of-term exam | | | |
| 1 | Wood, M. B. 2008; The Marketing Plan Handbook, Pearson Prentice Hall, Third Edition, London/ENGLAND | | | |
| Method of Assessment | | Type of assessment | Week No | Date | Duration (hours) | Weight (%) | | Mid-term exam | 9 | | 1,5 | 30 | | Presentation | 10
11
12
13
14
15 | | 2,25 | 20 | | End-of-term exam | 16 | | 2 | 50 | | |
| Student Work Load and its Distribution | | Type of work | Duration (hours pw) | No of weeks / Number of activity | Hours in total per term | | Yüz yüze eğitim | 3 | 14 | 42 | | Sınıf dışı çalışma | 5 | 14 | 70 | | Arasınav için hazırlık | 5 | 8 | 40 | | Arasınav | 5 | 1 | 5 | | Ödev | 2 | 10 | 20 | | Dönem sonu sınavı için hazırlık | 5 | 8 | 40 | | Dönem sonu sınavı | 2 | 4 | 8 | | Total work load | | | 225 |
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