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| ISL4016 | Marketing Case Management | 3+0+0 | ECTS:4 | | Year / Semester | Spring Semester | | Level of Course | First Cycle | | Status | Elective | | Department | DEPARTMENT of BUSINESS | | Prerequisites and co-requisites | None | | Mode of Delivery | Face to face, Group study | | Contact Hours | 14 weeks - 3 hours of lectures per week | | Lecturer | Prof. Dr. Hasan AYYILDIZ | | Co-Lecturer | None | | Language of instruction | Turkish | | Professional practise ( internship ) | None | | | | The aim of the course: | | To consolidate marketing knowledge with cases. |
| Learning Outcomes | CTPO | TOA | | Upon successful completion of the course, the students will be able to : | | | | LO - 1 : | define all marketing principles and concepts. | 1,2,4,8 | 1,5 | | LO - 2 : | obtain skills about transforming all marketing data to business concepts and explaining these. | 1,2,4,8 | 1,5 | | LO - 3 : | obtain parallel marketing knowledge with practice and can bring to light about difference between theory and practice. | 1,2,4,8 | 1,5 | | LO - 4 : | develop solutions about firms and apply them and can form a judgement about future. | 1,2,4,8 | 1,5 | | LO - 5 : | do relation firms and firms' environment via case analysis and rearrenge them. | 1,2,4,8 | 1,5 | | CTPO : Contribution to programme outcomes, TOA :Type of assessment (1: written exam, 2: Oral exam, 3: Homework assignment, 4: Laboratory exercise/exam, 5: Seminar / presentation, 6: Term paper), LO : Learning Outcome | | |
| Case describing, case types, case analyse methods, marketing cases. |
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| Course Syllabus | | Week | Subject | Related Notes / Files | | Week 1 | case describing | | | Week 2 | case types | | | Week 3 | case analyse methods | | | Week 4 | NIKE | | | Week 5 | NESTLE | | | Week 6 | MATSUSHITA | | | Week 7 | TENDERCARE | | | Week 8 | PYREX PORTABLE | | | Week 9 | mid-term exam | | | Week 10 | MOROVA | | | Week 11 | SCOOTER | | | Week 12 | DANNON YOĞURT | | | Week 13 | TELEMOB | | | Week 14 | TIRSHOP | | | Week 15 | WWW DİZAYN KOM TE RE | | | Week 16 | End-of-term exam | | | |
| 1 | Kaya, İ. 2003; Vak'alarla Pazarlama Yönetimi, İstanbul Üniversitesi Yayın No: 4445, İstanbul | | | |
| 1 | Thompson, D. N. 2006; Türkiye'deki Pazarlama Vak'aları: Zorluklar ve Fırsatlar, Gazi Kitabevi, Ankara | | | |
| Method of Assessment | | Type of assessment | Week No | Date | Duration (hours) | Weight (%) | | Mid-term exam | 9 | 2025 | 0,75 | 50 | | Presentation | 10
11
12
13
14 | 2025 | 2,25 | | | End-of-term exam | 16 | 2025 | 0,75 | 50 | | |
| Student Work Load and its Distribution | | Type of work | Duration (hours pw) | No of weeks / Number of activity | Hours in total per term | | Yüz yüze eğitim | 3 | 14 | 42 | | Sınıf dışı çalışma | 2 | 14 | 28 | | Arasınav için hazırlık | 15 | 1 | 15 | | Ödev | 3 | 14 | 42 | | Dönem sonu sınavı için hazırlık | 20 | 3 | 60 | | Dönem sonu sınavı | .75 | 1 | .75 | | Total work load | | | 187.75 |
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